corporate reputation

  • Who we are
  • Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
Board
6 MIN.

Transformative leader connects traditional companies to the new world

Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

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Líder transformador conecta empresas tradicionais ao novo mundo

corporate reputation

Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Interview
11 MIN.

Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”

President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt

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Reputação, para o consumidor, é confiabilidade
Board
6 MIN.

Reputation, for the consumer, is reliability

What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta

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Starbucks troca de CEO para enfrentar crise da marca
Board
3 MIN.

Starbucks changes CEO to tackle brand crisis

Shares of the coffee chain rise almost 25% with the announcement of Brian Niccol, until then head of Chipotole, to lead the company

Reputation Feed Writing

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As 10 empresas mais inovadoras do Brasil em 2024
curated by ANK
1 MIN.

The 10 most innovative companies in Brazil in 2024

Albert Einstein Hospital wins award given by the newspaper Valor Econômico

Reputation Feed Writing

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“Reputação é um ativo fundamental para a saúde do negócio”
Interview
9 MIN.

“Reputation is a fundamental asset for the health of the business”

César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt

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Tem reputação no seu planner?
Article
3 MIN.

Do you have a reputation for your planner?

A leader who understands his role in the company's strategy and growth lends it reputation, says ANK consultant in an article for a communication website

By Mariana Mondini

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As empresas, seus líderes e as eleições 2024
Board
5 MIN.

Companies, their leaders and the 2024 elections

ANK guidelines for image and reputation risk management in the electoral context

Reputation Feed Writing

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Qual será sua reputação na era da Inteligência Artificial?
Article
4 MIN.

What will your reputation be in the age of Artificial Intelligence?

Pros and cons of new technology affect us all and how regulation can make it beneficial in Brazil

By Carol Conway

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“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
Interview
14 MIN.

“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”

Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt

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John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
Interview
6 MIN.

John Elkington: corporate leader has a political role to play for sustainability and ESG agendas

In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt

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Natura, 10 anos seguidos no topo do ranking de reputação corporativa
curated by ANK
1 MIN.

Natura, 10 years in a row at the top of the corporate reputation ranking

Survey by a Spanish research company highlights 100 companies in Brazil

Reputation Feed Writing

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As marcas mais valiosas do Brasil em 2024
curated by ANK
2 MIN.

The most valuable brands in Brazil in 2024

Itaú leads the ranking, and the Top 50 combined total US$ 82.801 billion

Reputation Feed Writing

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7 questões de sustentabilidade para prestar atenção em 2024
curated by ANK
3 MIN.

7 sustainability issues to pay attention to in 2024

Andrew Winston, co-author of the book Net Positive, projects a challenging scenario, but with the possibility of improvements, in an article in the MIT Sloan Management Review

Reputation Feed Writing

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Confiança rentabiliza e gera fidelização à marca
Board
2 MIN.

Trust makes money and generates brand loyalty

Three questions for Nailê Rocha, general manager of Shopping Iguatemi Porto Alegre

Reputation Feed Writing

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Reputação, estratégia e ações de uma marca devem ser percebidas todo o tempo
Board
3 MIN.

A brand’s reputation, strategy and actions must be perceived at all times

Luciana Iodice, CMO of Privalia Brasil, answers three questions about trust

Reputation Feed Writing

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Reputação se constrói através da relação de confiança com os públicos
Board
3 MIN.

Reputation is built through relationships of trust with audiences

Three questions about trust for Cris Duclos, executive director of Marketing and Experience at Sicredi

Reputation Feed Writing

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Fórum Econômico Mundial escolhe confiança como tema em 2024
Board
3 MIN.

World Economic Forum chooses trust as theme in 2024

Davos meeting aims to reinforce principles of transparency, awareness and accountability among global leaders

Reputation Feed Writing

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Fake news e desinformação, tema que mais preocupa os líderes globais
curated by ANK
3 MIN.

Fake news and disinformation, a topic that most concerns global leaders

World Economic Forum Risk Report highlights main short- and long-term threats

Reputation Feed Writing

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Inovação, reputação e desenvolvimento empresarial
Article
3 MIN.

Innovation, reputation and business development

Challenges impose urgency in the creation of processes and technologies to guarantee actions with a positive impact on society

By Jorge Audiy

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Osvaldo Schirmer: reputação se constrói com todos os stakeholders
Interview
7 MIN.

Osvaldo Schirmer: reputation is built with all stakeholders

Own and protected culture guarantees credibility for companies, says advisor who ends special series

Clovis Malta

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Dan Ioschpe: Velocidade e complexidade impõem mais cuidado com reputação
Interview
9 MIN.

Dan Ioschpe: Speed and complexity require more care with reputation

In the second interview of the series with management advisors, a look at how to contribute and ensure reputation in organizations

Christianne Schmitt and Clovis Malta

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Quais são as melhores empresas para trabalhar no Brasil?
curated by ANK
2 MIN.

What are the best companies to work for in Brazil?

GPTW survey with employees establishes, in 2023, Itaú Unibanco, Novo Nordisk, BHS and e-Core with reputational recognition

Reputation Feed Writing

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Ataques cibernéticos causam danos reputacionais imensuráveis
Board
4 MIN.

Cyberattacks cause immeasurable reputational damage

Head of Security Services at IBM Consulting in AL warns of lack of awareness regarding the financial cost of damaging reputation

Christianne Schmitt

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Clovis Tramontina: “Reputação se mantém com presença”
Interview
9 MIN.

Clovis Tramontina: “Reputation is maintained with presence”

Businessman says that organizations must invest even in bad times to take advantage of opportunities and strengthen the brand

Christianne Schmitt

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Vídeo: Conexão do resultado com o humano é referencial de reputação corporativa
Interview
3 MIN.

Video: Connection of the result with the human is a benchmark of corporate reputation

Rachel Maia, representative of the UN Global Compact in Brazil, says that advancing in ESG requires purpose in transformation

Nuria Saldanha
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