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Interview

Reputation in conversations with leaders and reference voices

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Interview
9 MIN.

Leadership is the main factor responsible for the company's reputation, says Magalu's people leader

Connection with the purpose and virtuous circle of culture are experienced in the retailer, where people are the essence of the business, says Patricia Pugas

Christianne Schmitt

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Liderança é a principal responsável pela reputação da empresa, diz líder de pessoas do Magalu

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Attitude in delivering care impacts reputation, says Amil's VP of People

Ricardo Burgos highlights that people's agenda is part of the strategic planning of the health insurance company

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Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
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Reputation is the company's and the person's, says Aegea's VP of People Management

Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

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Leonardo Linden: “Reputação não é opção, é uma licença de operação”
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Leonardo Linden: “Reputation is not an option, it is an operating license”

President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

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Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
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Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them

Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha

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OTHERS PUBLICATIONS

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Luciana Ribeiro: “Sou investidora do clima”
Luciana Ribeiro: “I am a climate investor”
eB Capital partner strengthens reputational leadership journey by looking at opportunities in the transition to a low-carbon economy

Christianne Schmitt
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11 MIN.
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Miguel Setas: “Reputation, before being a risk, is an asset”
President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt
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3 MIN.
Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil
Dell's reputation is the founder's personal reputation, says company president in Brazil
Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt
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6 MIN.
Líder transformador conecta empresas tradicionais ao novo mundo
Transformative leader connects traditional companies to the new world
Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

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Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
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6 MIN.
Reputação, para o consumidor, é confiabilidade
Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta
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“Reputação é um ativo fundamental para a saúde do negócio”
“Reputation is a fundamental asset for the health of the business”
César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

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Docile, uma receita familiar que ganha o mundo
Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countries

Christianne Schmitt
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14 MIN.
“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”
Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt
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6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

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ESG é uma exigência dos investidores, pois reduz riscos e indica reputação positiva
ESG is a requirement for investors, as it reduces risks and indicates a positive reputation
Vice-president of Firjan CIRJ Marco Saltini, coordinator of the working group on the topic, highlights climate, diversity and inclusion as current priorities

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Empresas comprometidas devem acelerar combate à crise climática
Committed companies must accelerate the fight against the climate crisis
Climate scientist Carlos Nobre talks about floods in RS, defends neo-industrialization and says that Brazil can lead the biodiversity economy

Clovis Malta
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