Interview

Reputation in conversations with leaders and reference voices

Interview
3 MIN.

Dell's reputation is the founder's personal reputation, says company president in Brazil

Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt

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Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil

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Líder transformador conecta empresas tradicionais ao novo mundo
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Transformative leader connects traditional companies to the new world

Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

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Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Interview
11 MIN.

Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”

President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt

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Reputação, para o consumidor, é confiabilidade
Board
6 MIN.

Reputation, for the consumer, is reliability

What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta

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“Reputação é um ativo fundamental para a saúde do negócio”
Interview
9 MIN.

“Reputation is a fundamental asset for the health of the business”

César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt

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OTHERS PUBLICATIONS

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