One to One
5 MIN.

In 2024, the name of the game will be trust

We need to ensure ways to offer protection, strength and power to companies, whatever the adversities of the scenario.

By Anik Suzuki

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Em 2024, o nome do jogo será confiança

HIGHLIGHTS

Campanha da ANK traz a confiança como ativo estratégico para as empresas
Board
4 MIN.

ANK campaign brings trust as a strategic asset for companies

End of year message begins with reflection on the relationship between trust and value generation to face challenges

Mariana Mondini

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Jorge Gerdau Johannpeter: “A reputação tem que ser trabalhada e tem que ter base para justificá-la”
Interview
7 MIN.

Jorge Gerdau Johannpeter: “Reputation has to be worked on and it has to have a basis to justify it”

Among the main names in Brazilian industry, one of Gerdau's controlling shareholders talks about the relationship between purpose, reputation and successful business

Christianne Schmitt

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Como os conselheiros tratam de reputação na agenda estratégica
Board
6 MIN.

How advisors address reputation in the strategic agenda

Check out a summary of the main points from the series of interviews published in Reputation Feed with members of boards of directors

Reputation Feed Writing

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reputation oriented
to results

We build, preserve and boost reputations, so that companies, institutions and leaders earn the trust, respect and admiration of their stakeholders.

SPECIAL

Ataques cibernéticos causam danos reputacionais imensuráveis
Board
4 MIN.

Cyberattacks cause immeasurable reputational damage

Head of Security Services at IBM Consulting in AL warns of lack of awareness regarding the financial cost of damaging reputation

Christianne Schmitt

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LOOK ALSO

Bancos lideram ranking de marcas valiosas no país
curated by ANK
1 MIN.

Banks lead the ranking of valuable brands in the country

Nubank appears among the top 10 of Brand Dx 2023, once again led by Itaú

Reputation Feed Writing

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Quais são as melhores empresas para trabalhar no Brasil?
curated by ANK
2 MIN.

What are the best companies to work for in Brazil?

GPTW survey with employees establishes, in 2023, Itaú Unibanco, Novo Nordisk, BHS and e-Core with reputational recognition

Reputation Feed Writing

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Por que reputação é estratégica em momentos difíceis
Board
5 MIN.

Why reputation is strategic in tough times

Crises are part of the trajectory of companies, but those with a strong reputation survive and grow

Lucia Ritzel
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GET INSPIRED
“Reputation is a journey in search of merit
Anik Suzuki,
Founder and CEO of ANK Reputation

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“Reputation reminds me of confidence and perseverance in being consistent with the values what we believe.”
Alessandro Carlucci,
businessman, chairman of the board of directors of BSR (Business for Social Responsibility)

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"To the two most important things do not appear on a company's balance sheet: your reputation and your people.”
Henry Ford,
Founder of the Ford Motor Company

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about it, you'll do things different way.”
Warren Buffett,
Executive Director of Berkshire Hathaway

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