reputation management

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  • Transformative leader connects traditional companies to the new world
Board
6 MIN.

Transformative leader connects traditional companies to the new world

Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

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Líder transformador conecta empresas tradicionais ao novo mundo

reputation management

Líder transformador conecta empresas tradicionais ao novo mundo
Board
6 MIN.

Transformative leader connects traditional companies to the new world

Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

read more
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Interview
11 MIN.

Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”

President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt

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Reputação, para o consumidor, é confiabilidade
Board
6 MIN.

Reputation, for the consumer, is reliability

What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta

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As 10 empresas mais inovadoras do Brasil em 2024
curated by ANK
1 MIN.

The 10 most innovative companies in Brazil in 2024

Albert Einstein Hospital wins award given by the newspaper Valor Econômico

Reputation Feed Writing

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Hora de abrir o guarda-chuva reputacional para mitigar problemas
Article
3 MIN.

Time to open the reputational umbrella to mitigate problems

Burberry faces poor results, fires CEO and brand value falls

By Christianne Schmitt

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As empresas, seus líderes e as eleições 2024
Board
5 MIN.

Companies, their leaders and the 2024 elections

ANK guidelines for image and reputation risk management in the electoral context

Reputation Feed Writing

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Cuidar da Reputação do RS
Article
2 MIN.

Taking care of RS’s Reputation

It is necessary to show that all help is necessary, but maintaining an image of vulnerability can harm the State

By Anik Suzuki

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“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
Interview
14 MIN.

“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”

Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt

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Marca mais valiosa do mundo rompe barreira de US$ 1 trilhão
curated by ANK
2 MIN.

Most valuable brand in the world breaks US$ 1 trillion barrier

Kantar BrandZ ranking has Apple at the top and Nvidia, for the first time, among the 10 most

Reputation Feed Writing

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Líderes recorrem a fundos para a recuperação do RS
curated by ANK
2 MIN.

Leaders resort to funds for the recovery of RS

Businesspeople seek more agility and transparency to generate positive impact on communities

Reputation Feed Writing

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Prêmio Executivo de Valor destaca 24 líderes
curated by ANK
2 MIN.

Executive Value Award highlights 24 leaders

Distinction from the Valor Econômico newspaper recognizes professionals for their work in their sectors

Reputation Feed Writing

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Scarlett Johansson esquenta debate ético em torno de IA generativa
Board
2 MIN.

Scarlett Johansson heats up ethical debate around generative AI

Actress claims that ChatGPT's talking robot imitated her voice, and OpenAI announces model suspension

Reputation Feed Writing

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Confiança dá licença social para operar
Board
3 MIN.

Trust gives social license to operate

Pedro Torres, global director of Communication and Institutional Relations at Gerdau, says that actions and behaviors must be consistent and frequent to maintain reputation

Reputation Feed Writing

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Betania Tanure: transformações geram conflito organizacional e impõem desafios à cultura e à reputação
Interview
6 MIN.

Betania Tanure: transformations generate organizational conflict and pose challenges to culture and reputation

Method and rhythm are mandatory to promote changes, which must meet performance objectives, says consultant

Christianne Schmitt

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Grupo do Facebook vai ter que trocar nome no Brasil
Board
3 MIN.

Facebook group will have to change its name in Brazil

Marca Meta belongs to the Brazilian digital transformation consultancy, according to a unanimous court decision

Reputation Feed Writing

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Abilio Diniz, um legado que transcende os negócios
Board
5 MIN.

Abilio Diniz, a legacy that transcends business

Businessman, with a trajectory marked by resilience, inspired generations of entrepreneurs in Brazil

Reputation Feed Writing

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Confiança rentabiliza e gera fidelização à marca
Board
2 MIN.

Trust makes money and generates brand loyalty

Three questions for Nailê Rocha, general manager of Shopping Iguatemi Porto Alegre

Reputation Feed Writing

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Governança alinhada a compliance impacta a reputação
Article
2 MIN.

Governance aligned with compliance impacts reputation

Companies value themselves before stakeholders, ensuring stable and lasting relationships

By Godofredo de Souza Dantas Neto

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Reputação, estratégia e ações de uma marca devem ser percebidas todo o tempo
Board
3 MIN.

A brand’s reputation, strategy and actions must be perceived at all times

Luciana Iodice, CMO of Privalia Brasil, answers three questions about trust

Reputation Feed Writing

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Reputação se constrói através da relação de confiança com os públicos
Board
3 MIN.

Reputation is built through relationships of trust with audiences

Three questions about trust for Cris Duclos, executive director of Marketing and Experience at Sicredi

Reputation Feed Writing

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Crises de reputação que marcaram 2023
Board
6 MIN.

Reputation crises that marked 2023

Retrospect shows which topics should be on leaders' radar in 2024 to preserve their own legacy and that of the companies they represent

Reputation Feed Writing

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Em 2024, o nome do jogo será confiança
One to One
5 MIN.

In 2024, the name of the game will be trust

We need to ensure ways to offer protection, strength and power to companies, whatever the adversities of the scenario.

By Anik Suzuki

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Campanha da ANK traz a confiança como ativo estratégico para as empresas
Board
4 MIN.

ANK campaign brings trust as a strategic asset for companies

Message starts from reflection on the relationship between trust and value generation to face challenges

Mariana Mondini

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Como os conselheiros tratam de reputação na agenda estratégica
Board
6 MIN.

How advisors address reputation in the strategic agenda

Check out a summary of the main points from the series of interviews published in Reputation Feed with members of boards of directors

Reputation Feed Writing

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Osvaldo Schirmer: reputação se constrói com todos os stakeholders
Interview
7 MIN.

Osvaldo Schirmer: reputation is built with all stakeholders

Own and protected culture guarantees credibility for companies, says advisor who ends special series

Clovis Malta

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Leila Loria: conselho precisa de diversidade e alguém que já tenha passado por crise
Interview
8 MIN.

Leila Loria: board needs diversity and someone who has already been through a crisis

Third interviewee in the series with management advisors states that it is necessary to understand the interrelationships between all threats to companies

Christianne Schmitt

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Dan Ioschpe: Velocidade e complexidade impõem mais cuidado com reputação
Interview
9 MIN.

Dan Ioschpe: Speed and complexity require more care with reputation

In the second interview of the series with management advisors, a look at how to contribute and ensure reputation in organizations

Christianne Schmitt and Clovis Malta

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As 10 marcas mais valiosas de vestuário do mundo
curated by ANK
2 MIN.

The 10 most valuable clothing brands in the world

Ranking brings Nike in first place and points to innovation as a differentiator

Reputation Feed Writing

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Guia incentiva transparência sobre diversidade nas empresas
curated by ANK
2 MIN.

Guide encourages transparency about diversity in companies

Financial Education Laboratory (LAB) launches manual that contributes to the reputation journey



Reputation Feed Writing
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Destaques de quem investe em posicionamento de marca
curated by ANK
2 MIN.

Highlights of those who invest in brand positioning

Mondelez wins in three categories at the YouTube Works Award 2023, which reaches its fourth edition

Reputation Feed Writing
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Suzano é a empresa mais inovadora do país
curated by ANK
2 MIN.

Suzano is the most innovative company in the country

The top 10 companies in the Valor Inovação ranking have investments in research and digital transformation in common, which contributes to strengthening their reputation

Reputation Feed Writing
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“Reputação facilita diálogo e abre portas”, diz Celso Kiperman, executive chairman da +A Educação
Interview
8 MIN.

“Reputation facilitates dialogue and opens doors”, says Celso Kiperman, executive chairman of +A Educação

Businessman talks about the challenges of assuming the executive presidency of the Board of Directors

Christianne Schmitt

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Ranking norte-americano mostra oscilações na reputação de empresas
curated by ANK
2 MIN.

North American ranking shows fluctuations in the reputation of companies

The 2023 edition of the Axios Harris Poll 100, which points to a drop in Tesla's position, reaffirms the importance of permanent care in relation to the credibility of brands

Reputation Feed Writing
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Jorge Gerdau Johannpeter: “A reputação tem que ser trabalhada e tem que ter base para justificá-la”
Interview
7 MIN.

Jorge Gerdau Johannpeter: “Reputation has to be worked on and it has to have a basis to justify it”

Among the main names in Brazilian industry, one of Gerdau's controlling shareholders talks about the relationship between purpose, reputation and successful business

Christianne Schmitt

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Rogério Melzi: “Precisamos trabalhar a reputação nos anos de bonança”
Interview
7 MIN.

Rogério Melzi: “We need to work on reputation in good years”

Advisor and manager of companies in fundamental areas, such as education and health, talks about the perspectives in an adverse economic scenario and in a moment of polarization

Christianne Schmitt and Lucia Ritzel
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Frio na barriga, brilho nos olhos e a alegria de contar histórias de reputação
Article
2 MIN.

Butterflies in your stomach, twinkle in your eyes and the joy of telling reputation stories

Reputation Feed content platform encourages reputation culture in the country

By Christianne Schmitt
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