Interview
6 MIN.

Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them

Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha

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Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las

HIGHLIGHTS

Deepfakes e riscos à reputação empresarial
Article
3 MIN.

Deepfakes and risks to corporate reputation

Generative AI can bring new digital threats to companies in their relationships with customers and suppliers

Eduardo Felipe Matias

read more
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Interview
11 MIN.

Miguel Setas: “Reputation, before being a risk, is an asset”

President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt

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Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Interview
11 MIN.

Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”

President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt

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Deepfakes e riscos à reputação empresarial
Article
3 MIN.

Deepfakes and risks to corporate reputation

Generative AI can bring new digital threats to companies in their relationships with customers and suppliers

Eduardo Felipe Matias

read more
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Interview
11 MIN.

Miguel Setas: “Reputation, before being a risk, is an asset”

President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt

read more
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Interview
11 MIN.

Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”

President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt

read more

SURVEY

In your opinion, does excessive cell phone use affect personal image and reputation?
reputation oriented
to results

We build, preserve and boost reputations, so that companies, institutions and leaders earn the trust, respect and admiration of their stakeholders.

SPECIAL

Reputação, para o consumidor, é confiabilidade
Board
6 MIN.

Reputation, for the consumer, is reliability

What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta

read more

LOOK ALSO

CEIBS, de Xangai, tem melhor MBA Executivo do mundo em 2024
curated by ANK
2 MIN.

Shanghai’s CEIBS has the world’s best Executive MBA in 2024

Financial Times ranking of 100 names does not include any business schools from Brazil, but the program that appears in 13th place is also offered in the country

Reputation Feed Writing

read more
Crise climática no RS
Board
4 MIN.

Climate crisis in RS

A set of recommendations from ANK Reputation helps companies and leaders to guide internal teams, as well as their institutional positioning, during the moment of crisis that the State is experiencing. read more
Comunicação é chave para marca empregadora
curated by ANK
2 MIN.

Communication is key to employer branding

Relationships with employees impact companies’ reputation

Reputation Feed Writing

read more
Starbucks troca de CEO para enfrentar crise da marca
Board
3 MIN.

Starbucks changes CEO to tackle brand crisis

Shares of the coffee chain rise almost 25% with the announcement of Brian Niccol, until then head of Chipotole, to lead the company

Reputation Feed Writing

read more
CEIBS, de Xangai, tem melhor MBA Executivo do mundo em 2024
curated by ANK
2 MIN.

Shanghai’s CEIBS has the world’s best Executive MBA in 2024

Financial Times ranking of 100 names does not include any business schools from Brazil, but the program that appears in 13th place is also offered in the country

Reputation Feed Writing

read more
Crise climática no RS
Board
4 MIN.

Climate crisis in RS

A set of recommendations from ANK Reputation helps companies and leaders to guide internal teams, as well as their institutional positioning, during the moment of crisis that the State is experiencing. read more
Comunicação é chave para marca empregadora
curated by ANK
2 MIN.

Communication is key to employer branding

Relationships with employees impact companies’ reputation

Reputation Feed Writing

read more
Starbucks troca de CEO para enfrentar crise da marca
Board
3 MIN.

Starbucks changes CEO to tackle brand crisis

Shares of the coffee chain rise almost 25% with the announcement of Brian Niccol, until then head of Chipotole, to lead the company

Reputation Feed Writing

read more

VIDEOS

Campanha da ANK traz a confiança como ativo estratégico para as empresas
Board
4 MIN.

ANK campaign brings trust as a strategic asset for companies

Message starts from reflection on the relationship between trust and value generation to face challenges

Mariana Mondini

read more
Vídeo: A crise dos bancos e o impacto na credibilidade
Interview
2 MIN.

Video: The banking crisis and the impact on credibility

“You can't go wrong with the subject of reputation”, says economist and business adviser Aod Cunha

Christianne Schmitt

read more
Vídeo: Intuição e disciplina dosam escrita de autobiografia
Board
4 MIN.

Video: Intuition and discipline combine autobiographical writing

Nelson Sirotsky, publisher of Grupo RBS, a company in which he is a partner and where he was president for over 20 years, recounts the experience of writing the book the eighth day

Clovis Malta

read more
GET INSPIRED
“Reputation is a journey in search of merit”  
Anik Suzuki,
Founder and CEO of ANK Reputation

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“Reputation reminds me of confidence and perseverance in being consistent with the values what we believe.”
Alessandro Carlucci,
businessman, chairman of the board of directors of BSR (Business for Social Responsibility)

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"To the two most important things do not appear on a company's balance sheet: your reputation and your people.”
Henry Ford,
Founder of the Ford Motor Company

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about it, you'll do things different way.”
Warren Buffett,
Executive Director of Berkshire Hathaway

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