Interview
8 MIN.

Reputation is the company's and the person's, says Aegea's VP of People Management

Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt

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Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Download the full report

HIGHLIGHTS

Cenário instável inspira cautela nos negócios, mas crise é descartada
Board
8 MIN.

Unstable scenario inspires caution in business, but crisis is ruled out

Financial costs for companies increase with global uncertainty associated with a scenario of lower growth and higher interest rates, economists predict

Christianne Schmitt

read more
Reputação, o ativo invisível que faz toda a diferença
Article
3 MIN.

Reputation, the invisible asset that makes all the difference

A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho

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Pessoas, tecnologia e reputação na estratégia dos negócios
Article
3 MIN.

People, technology and reputation in business strategy

Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa

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Reputação: construção de valor ao longo do tempo
Article
2 MIN.

Reputation: building value over time

Customers, suppliers, employees and communities expect genuine commitment from companies

By Sergio Luiz Cotrim Ribas

read more
Cenário instável inspira cautela nos negócios, mas crise é descartada
Board
8 MIN.

Unstable scenario inspires caution in business, but crisis is ruled out

Financial costs for companies increase with global uncertainty associated with a scenario of lower growth and higher interest rates, economists predict

Christianne Schmitt

read more
Reputação, o ativo invisível que faz toda a diferença
Article
3 MIN.

Reputation, the invisible asset that makes all the difference

A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho

read more
Pessoas, tecnologia e reputação na estratégia dos negócios
Article
3 MIN.

People, technology and reputation in business strategy

Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa

read more
Reputação: construção de valor ao longo do tempo
Article
2 MIN.

Reputation: building value over time

Customers, suppliers, employees and communities expect genuine commitment from companies

By Sergio Luiz Cotrim Ribas

read more

SURVEY

Who are you on social media?
reputation oriented
to results

We build, preserve and boost reputations, so that companies, institutions and leaders earn the trust, respect and admiration of their stakeholders.

SPECIAL

A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
Board
6 MIN.

The power of values for the sustainability of a company, in the view of Jorge Gerdau

Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta

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LOOK ALSO

Natura é a primeira, mais uma vez, em ranking de reputação
curated by ANK
1 MIN.

Natura is first, once again, in reputation ranking

Mercado Livre and Ambev are in second and third place, respectively, in the survey

Reputation Feed Writing

read more
Crise climática no RS
Board
4 MIN.

Climate crisis in RS

A set of recommendations from ANK Reputation helps companies and leaders to guide internal teams, as well as their institutional positioning, during the moment of crisis that the State is experiencing. read more
Comunicação é chave para marca empregadora
curated by ANK
2 MIN.

Communication is key to employer branding

Relationships with employees impact companies’ reputation

Reputation Feed Writing

read more
3 frentes para melhorar o ambiente digital
curated by ANK
3 MIN.

3 fronts to improve the digital environment

One of the world's most renowned data scientists suggests measures to make the Internet safer and less risky

Reputation Feed Writing

read more
O que ler para se atualizar sobre nosso tempo
curated by ANK
4 MIN.

What to read to stay up to date with our times

Five book tips to help you enter 2025 understanding the transformations

Reputation Feed Writing

read more
Inovação e criatividade sobem ao palco do SXSW
curated by ANK
2 MIN.

Innovation and creativity take the stage at SXSW

Global event discusses the transformative impact of technology on everyday life, from March 7 to 15, in Austin, United States

Reputation Feed Writing

read more
Natura é a primeira, mais uma vez, em ranking de reputação
curated by ANK
1 MIN.

Natura is first, once again, in reputation ranking

Mercado Livre and Ambev are in second and third place, respectively, in the survey

Reputation Feed Writing

read more
Crise climática no RS
Board
4 MIN.

Climate crisis in RS

A set of recommendations from ANK Reputation helps companies and leaders to guide internal teams, as well as their institutional positioning, during the moment of crisis that the State is experiencing. read more
Comunicação é chave para marca empregadora
curated by ANK
2 MIN.

Communication is key to employer branding

Relationships with employees impact companies’ reputation

Reputation Feed Writing

read more
3 frentes para melhorar o ambiente digital
curated by ANK
3 MIN.

3 fronts to improve the digital environment

One of the world's most renowned data scientists suggests measures to make the Internet safer and less risky

Reputation Feed Writing

read more
O que ler para se atualizar sobre nosso tempo
curated by ANK
4 MIN.

What to read to stay up to date with our times

Five book tips to help you enter 2025 understanding the transformations

Reputation Feed Writing

read more
Inovação e criatividade sobem ao palco do SXSW
curated by ANK
2 MIN.

Innovation and creativity take the stage at SXSW

Global event discusses the transformative impact of technology on everyday life, from March 7 to 15, in Austin, United States

Reputation Feed Writing

read more

VIDEOS

Campanha da ANK traz a confiança como ativo estratégico para as empresas
Board
4 MIN.

ANK campaign brings trust as a strategic asset for companies

Message starts from reflection on the relationship between trust and value generation to face challenges

Mariana Mondini

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Vídeo: A crise dos bancos e o impacto na credibilidade
Interview
2 MIN.

Video: The banking crisis and the impact on credibility

“You can't go wrong with the subject of reputation”, says economist and business adviser Aod Cunha

Christianne Schmitt

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Vídeo: Intuição e disciplina dosam escrita de autobiografia
Board
4 MIN.

Video: Intuition and discipline combine autobiographical writing

Nelson Sirotsky, publisher of Grupo RBS, a company in which he is a partner and where he was president for over 20 years, recounts the experience of writing the book the eighth day

Clovis Malta

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GET INSPIRED
“Reputation is a journey in search of merit”  
Anik Suzuki,
Founder and CEO of ANK Reputation

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“Reputation reminds me of confidence and perseverance in being consistent with the values what we believe.”
Alessandro Carlucci,
businessman, chairman of the board of directors of BSR (Business for Social Responsibility)

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"To the two most important things do not appear on a company's balance sheet: your reputation and your people.”
Henry Ford,
Founder of the Ford Motor Company

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about it, you'll do things different way.”
Warren Buffett,
Executive Director of Berkshire Hathaway

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