Exposure situations and apparent truths have become common – Photo: Shutterstock
When we seek support from a professional, whatever the area, we always look for someone capable of helping us in a technical way and who has, with the forgiveness of the loan of legal provisions, an unblemished reputation. The credibility of professionals goes through this. And as we hear from childhood, even from our grandparents, building a name takes a lifetime, destroying it, a few minutes or even seconds. It only takes one false step and the reputation can be seriously shaken or even lost. So this is a very valuable asset. And this goes for both people and companies.
Imagine, would you currently buy online from a company involved in credibility scandals, with the doubt that you might not receive the product? Would you buy an apartment from a company that has no tradition of delivering its units?
In times of crisis, we always look for strong brands to anchor our purchases and dreams. In difficult times, tight and highly disputed markets, companies with great reputation stand out. Imagine, would you currently buy online from a company involved in credibility scandals, with the doubt that you might not receive the product? Would you buy an apartment from a company that has no tradition of delivering its units? Probably for most people the answer would be no.
Thus, in business and personal relationships, there are natural expectations, which, when not met, lead to disappointment and, depending on the form, a significant loss of credibility. Living in society and maintaining a good image is a daily challenge, even more so in times of social media. Nowadays, a misunderstanding, a misplaced word, can be quickly multiplied, without the right to defense, on the contrary, it can become heavy, unfair accusations, without any knowledge of the facts.
In short, a complex and challenging time. We are all learning to deal with these unprecedented exposure situations and apparent truths.
Living in a balanced way has been increasingly difficult. In this scenario, it is even more important to take care of our reputation, as it is what will take us to a calmer place with less distortions.
Michel Z. Gralha is a lawyer, founder of Zavagna Gralha Advogados
The signed articles reflect the opinion of the authors
