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  • Who we are
  • What makes the Porsche brand translate into a dream
Board
4 MIN.

Reputation is a topic in agribusiness

Experts debate at the Global Agribusiness Festival in SP how the sector can ensure an image that lives up to its importance

Clovis Malta and Mariana Azevedo

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Reputação é tema do agronegócio

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O que faz a marca Porsche se traduzir em sonho
curated by ANK
6 MIN.

What makes the Porsche brand translate into a dream

Harvard researcher explains what strengthens the reputation of the automaker's cars and how customer desires are transformed into a unique experience

Clovis Malta

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Reputação, para o consumidor, é confiabilidade
Board
6 MIN.

Reputation, for the consumer, is reliability

What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta

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Silvio Santos, a arte da comunicação e o legado de um visionário
Board
6 MIN.

Silvio Santos, the art of communication and the legacy of a visionary

Due to his charisma, empathy and innovative ideas, executed with passion, work and dedication, the businessman was always ahead of his time.

Clovis Malta

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O que realmente está em jogo na jornada de investimento
Article
3 MIN.

What is really at stake in the investment journey

Funds seek attributes beyond financial return when choosing investees

By Mauricio Sirotsky Neto read more
Consumidor busca marcas com propósito e suas extensões em experiências, diz CEO da Track&Field
Interview
10 MIN.

Consumer seeks brands with purpose and their extensions in experiences, says CEO of Track&Field

Co-founder of the sports fashion company, Fred Wagner takes a look at the new times and the relationship with customers

Christianne Schmitt and Lucia Ritzel read more
Marcas com alma resistem mais facilmente a crises, diz Galló
Interview
6 MIN.

Brands with a soul resist crises more easily, says Galló

The Chairman of the Board of Directors of Lojas Renner talks about the impact on business and society of using algorithms to spread fallacy and misinformation

Christianne Schmitt read more
Reputação nos leva a um lugar com menos distorções
Article
2 MIN.

Reputation takes us to a place with less distortion

Living in society and with a good image is a challenge in times of social media

By Michel Z. Gralha

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OTHERS PUBLICATIONS

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8 MIN.
Atitude na entrega do cuidado impacta a reputação, diz VP de Pessoas da Amil
Attitude in delivering care impacts reputation, says Amil's VP of People
Ricardo Burgos highlights that people's agenda is part of the strategic planning of the health insurance company

Christianne Schmitt
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8 MIN.
Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Reputation is the company's and the person's, says Aegea's VP of People Management
Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt
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3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
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3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
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4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
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9 MIN.
Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Leonardo Linden: “Reputation is not an option, it is an operating license”
President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt
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2 MIN.
Sociedade constrangida
constrained society
Current labels do not account for the complexity of thought and ideas, created to inhibit people's more active participation

By Anik Suzuki
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6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
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6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
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6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
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2 MIN.
Um espaço para valorizar quem lidera e inspira
A space to value those who lead and inspire
ANK launches Reputation Feed, a content platform created to encourage a culture of reputation in Brazil

By Anik Suzuki
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3 MIN.
Risco à reputação: como conselhos de administração podem enfrentar ameaças digitais
Reputational risk: how boards can address digital threats
Advisors generally underestimate strategic role in cybersecurity, says Harvard Business Review analysis

Reputation Feed Writing
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