New skills contribute to reputation journey

Being a leader means managing situations that require a position on issues on society's agenda.

Mariana Mondini

Planning, method, study and discipline are important for the development of skills – Photo: Pexels

A jornada de reputação de um líder costuma não ser linear, nem exatamente como o planejado. Ela evolui no dia a dia, em sintonia com a transformação do mundo e da sociedade. Se ontem um executivo C-level reunia atributos e competências essenciais para exercer o seu papel, hoje ele precisa adquirir novas habilidades ou fortalecer outras para as quais até então não se dedicava ou via valor.

Disruption in all areas, the networked world, collaboration and sharing bring multiple impacts on business

The business agenda, which until a few decades ago was focused on specific disciplines, such as the market, business, production and management, has now incorporated new themes that leaders must be aware of, especially based on the transformations brought about by the advancement of technology and, consequently, the way in which to relate to people.

We live in a new professional mindset, with the search for purpose, the appreciation of diversity, ESG criteria, the growth of behavioral economics and many other revolutions. The challenge increases with the complexity of our times. Being a leader today means leading the company in a context of constant changes and dealing with situations that require a position on issues on society's agenda.

Veja algumas das habilidades que líderes buscam aprimorar:

Resilience

Leaders need to be prepared to review and re-plan their flight plans and engage their teams in complex and volatile contexts. For this reason, the specialist in organizational development and transformation Lynn Perry Wooten (co-author of the book The Prepared Leader: Emerge From Any Crisis More Resilient Than Before, Wharton School Press, setembro de 2022)  afirma que o líder precisa pensar na resiliência como um músculo que deve ser permanentemente exercitado, sobretudo para sair da defensiva e agir para encontrar caminhos de crescimento mesmo em momentos de crise.

Empathy

The word “empathy” comes from the Greek term empathizes, which meant “passion”, and presupposes understanding the other. Bringing it to the business environment, where there is an expectation of a close leader who is easily understood in his communication, being empathetic is knowing the interlocutor in depth, demonstrating that he understands his interests. What sensitivities? What language might be more suitable for understanding the communication?

Repertoire

Não basta ser especialista nos temas relacionados ao próprio negócio, porque o líder é constantemente chamado a se posicionar. É preciso ampliar o espectro, conhecer temas que vão de tecnologia, inovação e economia a ESG, sigla que reúne questões ambientais, sociais e de governança. Essa última palavrinha vale umas linhas a mais, especialmente o “S” da sigla, que conversa com diversidade. Atitudes e expressões que podiam soar de maneira natural alguns anos atrás, hoje são inadequadas e alvo de julgamento público.

conciseness

With digitization, the human being started to live in a much faster way. Time has become the most valuable thing people have. That is, being objective (without being superficial, simplistic or inconsistent) means ensuring greater attention from people and ensuring that the intended message arrives correctly.

A boa notícia é que todas essas habilidades podem ser desenvolvidas, a partir de planejamento, método, estudo e disciplina. E, claro, estar conectado a um propósito que valha a pena ser compartilhado.

Mariana Mondini is a journalist and consultant for ANK Reputation

mariana.mondini@ankreputation.com.br


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