reputation
- Who we are
- Reputation, the invisible asset that makes all the difference
Board
4 MIN.CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at nightReputation Feed Writing
reputation
Article
3 MIN.Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging yearsBy Thiago Coelho
Article
3 MIN.People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantageBy Telmo Costa
curated by ANK
1 MIN.Natura is first, once again, in reputation ranking
Mercado Livre and Ambev are in second and third place, respectively, in the surveyReputation Feed Writing
curated by ANK
3 MIN.Reputation crises are more frequent, says CEO of ANK Reputation
Anik Suzuki comments in an interview on the priority fronts of leaders for 2025 identified in a surveyReputation Feed Writing
Board
4 MIN.CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at nightReputation Feed Writing
curated by ANK
3 MIN.AI that can boost credibility is the topic at Davos
Transparency, ethics and responsibility are factors as important as technological innovation, say representatives of the World Economic ForumReputation Feed Writing
Board
6 MIN.The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leadersClovis Malta
curated by ANK
2 MIN.ArcelorMittal is the Company of the Year, according to the yearbook
Época Negócios 360º also chose the best in 24 sectorsReputation Feed Writing
Interview
11 MIN.Miguel Setas: “Reputation, before being a risk, is an asset”
President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chainChristianne Schmitt
Article
3 MIN.Emily is good for Paris
Change of setting of famous streaming series, considered positive for the image and reputation of the City of Lights, causes dispute between European authoritiesBy Mariana Mondini
Interview
3 MIN.Dell's reputation is the founder's personal reputation, says company president in Brazil
Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of deliveryChristianne Schmitt
curated by ANK
2 MIN.Brazil leads the list of most influential people in Latin America in 2024
Bloomberg Linea highlights 500 personalities who make an impact with their work and performance in the regionReputation Feed Writing
Board
6 MIN.Transformative leader connects traditional companies to the new world
Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changesClovis Malta
Interview
11 MIN.Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exceptionChristianne Schmitt
Board
6 MIN.Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame AquiClovis Malta
Board
6 MIN.Silvio Santos, the art of communication and the legacy of a visionary
Due to his charisma, empathy and innovative ideas, executed with passion, work and dedication, the businessman was always ahead of his time.Clovis Malta
Article
3 MIN.Time to open the reputational umbrella to mitigate problems
Burberry faces poor results, fires CEO and brand value fallsBy Christianne Schmitt
Board
8 MIN.Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countriesChristianne Schmitt
Onboarding
2 MIN.Research highlights risks of spreading misinformation
Affecting people's reputation is among the greatest dangers of false and incorrect information, according to a survey by Instituto LocomotivaReputation Feed Writing
Board
5 MIN.Abilio Diniz, a legacy that transcends business
Businessman, with a trajectory marked by resilience, inspired generations of entrepreneurs in BrazilReputation Feed Writing
curated by ANK
3 MIN.45 Brazilians are on the list of 100 innovative people in Latin America
List prepared by Bloomberg Línea includes names such as Roberto Campos Neto (BC), Harry Schmelzer Jr (Weg) and Daniel Randon (Randoncorp)Reputation Feed Writing
curated by ANK
2 MIN.Industry reinforces focus on eco-innovation
Almost half already have projects or formal action plans in this area, following the global trendReputation Feed Writing
Interview
9 MIN.José Monforte: Stakeholders require reputation to be loyal to companies
Series of interviews brings the perspectives of management counselors on the importance of reputational culture in organizationsChristianne Schmitt
Interview
6 MIN.“You build a reputation by doing, but also by talking”
Grazielle Parenti, VP of Sustainability at Syngenta, highlights the power of communication to enhance positive perception and promote engagementChristianne Schmitt
Interview
5 MIN.“We carry diversity. We have to have diversity represented.”
Jean Carlo Nogueira, executive director of People and Culture at Gol, talks about integration between generations, preparation of teams and leaders, purpose and impact on reputationMariana Mondini read more
Article
2 MIN.Boards' New Approach to Reputation Impact
Strategic forums begin to address the issue in a more explicit and systematic wayBy Andiara Petterle read more
Board
5 MIN.How the decision style can be reflected in the reputation of the leader
Discover among 5 profiles – adventurer, detective, listener, thinker and visionary – which one is closest to yoursReputation Feed Writing read more
curated by ANK
3 MIN.Versatility, the most demanded meta-competence of corporate leaders
Conclusion is from a study published by researchers in the Harvard Business Review, at Harvard UniversityReputation Feed Writing read more
Interview
10 MIN.Consumer seeks brands with purpose and their extensions in experiences, says CEO of Track&Field
Co-founder of the sports fashion company, Fred Wagner takes a look at the new times and the relationship with customers
Article
3 MIN.Transparency and connections with the market: the great challenge to strengthen the reputation in Higher Education
Student employability is also influenced by the credibility of institutionsBy Eduardo Capellari read more
Interview
6 MIN.Brands with a soul resist crises more easily, says Galló
The Chairman of the Board of Directors of Lojas Renner talks about the impact on business and society of using algorithms to spread fallacy and misinformationChristianne Schmitt read more
Interview
5 MIN.Sustainability has to be part of the strategy to ensure continuity, says consultant Sonia Consiglio
The author and specialist working in the Global Compact and B3 sees a transformation of the model, which needs to integrate ESG and economic-financial aspectsClovis Malta read more
Article
3 MIN.Reputation, compliance as a path
Overcoming the “doing the right thing” paradigm helps build a model aligned with risk controlBy Alexandre Wunderlich read more
curated by ANK
2 MIN.Who leads in Brazil in brand strength
Interbrand's ranking takes into account its own methodology and attributes such as ethical coherence and trustReputation Feed Writing read more
Interview
2 MIN.Video: The banking crisis and the impact on credibility
“You can't go wrong with the subject of reputation”, says economist and business adviser Aod CunhaChristianne Schmitt
Interview
7 MIN.Rogério Melzi: “We need to work on reputation in good years”
Advisor and manager of companies in fundamental areas, such as education and health, talks about the perspectives in an adverse economic scenario and in a moment of polarizationChristianne Schmitt and Lucia Ritzel read more
Article
2 MIN.Reputation takes us to a place with less distortion
Living in society and with a good image is a challenge in times of social mediaBy Michel Z. Gralha
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Interview
7 MIN.Luiza Trajano: “Regarding reputation, I never saw risk, I saw prices to pay”
The president of the Board of Directors of Magazine Luiza talks about the prospects for Brazil and the role of reputation in boosting businessAnik Suzuki, Christianne Schmitt and Lucia Ritzel read more
curated by ANK
2 MIN.Who wins the most recognition with innovation
Fast Company ranking sees less and less difference between tech companies and the restClovis Malta read more
Interview
9 MIN.Alexandre Silva: “You don't buy reputation or build it overnight. You have to earn it”
Chairman of the Board of Directors of Embraer talks about the importance of reputation for companies and their stakeholdersLucia Ritzel
Interview
9 MIN.Pedro Parente: Reputation impacts everything that is relevant to the company
Manager of large companies and former minister opens series of interviews about prospects for Brazil and the role of reputation in boosting companies and the economyAnik Suzuki, Christianne Schmitt and Lucia Ritzel
Article
3 MIN.The role of the leader in the company's reputation
Managers must instil confidence to preserve the reputation of the company and leadersBy Lorival Luz read more
Article
3 MIN.Artificial Intelligence creates alerts for the reputation of companies and leaders
ChatGPT provokes reflection on the limits of its use and the risks for companies and their leadersBy Renata Afonso read more
Article
3 MIN.Reputation builds over generations
The challenge is to invest in good relationships with stakeholders, balancing return, risk and impactBy Bea Johannpeter read more
Board
5 MIN.Why reputation is strategic in tough times
Crises are part of the trajectory of companies, but those with a strong reputation survive and growLucia Ritzel read more
Board
3 MIN.New skills contribute to reputation journey
Being a leader means managing situations that require a position on issues on society's agenda.Mariana Mondini
Board
3 MIN.Boost reputation on networks without falling into a trap
Greater exposure brought risks, but the idea of being left out does not fit in a world in which everyone has a virtual life and personalityMariana Azevedo read more
Board
4 MIN.Video: Intuition and discipline combine autobiographical writing
Nelson Sirotsky, publisher of Grupo RBS, a company in which he is a partner and where he was president for over 20 years, recounts the experience of writing the book the eighth dayClovis Malta
curated by ANK
2 MIN.5 ESG actions for boards of directors
World Economic Forum article discusses how the board can ensure the acronym is included in everything the organization doesReputation Feed Writing read more
One to One
2 MIN.A space to value those who lead and inspire
ANK launches Reputation Feed, a content platform created to encourage a culture of reputation in BrazilBy Anik Suzuki read more
Article
2 MIN.Butterflies in your stomach, twinkle in your eyes and the joy of telling reputation stories
Reputation Feed content platform encourages reputation culture in the countryBy Christianne Schmitt read more
One to One
2 MIN.The reader's contribution
Just like journalists and the media, we, consumers of information, have a fundamental role in strengthening professional journalism.By Anik Suzuki read more
One to One
3 MIN.How can a hailstorm inspire your life?
The fall in the career can happen much faster than the rise. The challenge is to stay on top.By Anik Suzuki read more
One to One
2 MIN.About fake news and haters
Orchestrated, sprawling attacks have their strength in volume; that's why you need to have your own channels organizedBy Anik Suzuki read more
One to One
2 MIN.Every crisis was once a risk
Managing risk requires expertise, investment and trainingBy Anik Suzuki read more
One to One
3 MIN.5 learnings about reputation
Self-knowledge, clear personal goals and planning are the first steps on this journeyBy Anik Suzuki read more
