EN

EN

PT

reputation ranking

  • Who we are
  • Apple once again becomes the most valuable brand in the world
Interview
6 MIN.

Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them

Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha

read more
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las

reputation ranking

Apple volta a ser marca mais valiosa do mundo
curated by ANK
2 MIN.

Apple once again becomes the most valuable brand in the world

Itaú, Banco do Brasil and Bradesco are the Brazilian companies that appear in Brand Finance's 2024 global ranking

Reputation Feed Writing

read more
Quais são as melhores empresas para trabalhar no Brasil?
curated by ANK
2 MIN.

What are the best companies to work for in Brazil?

GPTW survey with employees establishes, in 2023, Itaú Unibanco, Novo Nordisk, BHS and e-Core with reputational recognition

Reputation Feed Writing

read more
Ranking norte-americano mostra oscilações na reputação de empresas
curated by ANK
2 MIN.

North American ranking shows fluctuations in the reputation of companies

The 2023 edition of the Axios Harris Poll 100, which points to a drop in Tesla's position, reaffirms the importance of permanent care in relation to the credibility of brands

Reputation Feed Writing read more
Luiza Trajano:
Interview
7 MIN.

Luiza Trajano: “Regarding reputation, I never saw risk, I saw prices to pay”

The president of the Board of Directors of Magazine Luiza talks about the prospects for Brazil and the role of reputation in boosting business

Anik Suzuki, Christianne Schmitt and Lucia Ritzel read more

OTHERS PUBLICATIONS

reputation ranking
11 MIN.
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Miguel Setas: “Reputation, before being a risk, is an asset”
President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt
reputation ranking
3 MIN.
Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil
Dell's reputation is the founder's personal reputation, says company president in Brazil
Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt
reputation ranking
6 MIN.
Líder transformador conecta empresas tradicionais ao novo mundo
Transformative leader connects traditional companies to the new world
Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

reputation ranking
11 MIN.
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
reputation ranking
6 MIN.
Reputação, para o consumidor, é confiabilidade
Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta
reputation ranking
6 MIN.
Silvio Santos, a arte da comunicação e o legado de um visionário
Silvio Santos, the art of communication and the legacy of a visionary
Due to his charisma, empathy and innovative ideas, executed with passion, work and dedication, the businessman was always ahead of his time.

Clovis Malta
reputation ranking
4 MIN.
Pense bem antes de se posicionar para não cair nos interesses do jogo eleitoral
Think carefully before taking a position so as not to fall into the interests of the electoral game
Companies and leaders have more to lose when they risk their reputation with heated demonstrations; the recommendation is to evaluate whether it is really worth it

By Anik Suzuki
reputation ranking
9 MIN.
“Reputação é um ativo fundamental para a saúde do negócio”
“Reputation is a fundamental asset for the health of the business”
César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt
reputation ranking
3 MIN.
Hora de abrir o guarda-chuva reputacional para mitigar problemas
Time to open the reputational umbrella to mitigate problems
Burberry faces poor results, fires CEO and brand value falls

By Christianne Schmitt
reputation ranking
8 MIN.
Docile, uma receita familiar que ganha o mundo
Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countries

Christianne Schmitt
reputation ranking
5 MIN.
As empresas, seus líderes e as eleições 2024
Companies, their leaders and the 2024 elections
ANK guidelines for image and reputation risk management in the electoral context

Reputation Feed Writing
reputation ranking
14 MIN.
“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”
Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt
1 2 3 … 13