marketing and reputation

  • Who we are
  • Trust makes money and generates brand loyalty
Interview
7 MIN.

Gustavo Werneck: “We transform by example, not by words”

Gerdau CEO credits reputation to firmness of purpose and consistency

Christianne Schmitt

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Gustavo Werneck: “A gente transforma pelo exemplo, não pelas palavras”

marketing and reputation

Confiança rentabiliza e gera fidelização à marca
Board
2 MIN.

Trust makes money and generates brand loyalty

Three questions for Nailê Rocha, general manager of Shopping Iguatemi Porto Alegre

Reputation Feed Writing

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Reputação, estratégia e ações de uma marca devem ser percebidas todo o tempo
Board
3 MIN.

A brand’s reputation, strategy and actions must be perceived at all times

Luciana Iodice, CMO of Privalia Brasil, answers three questions about trust

Reputation Feed Writing

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Reputação se constrói através da relação de confiança com os públicos
Board
3 MIN.

Reputation is built through relationships of trust with audiences

Three questions about trust for Cris Duclos, executive director of Marketing and Experience at Sicredi

Reputation Feed Writing

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OTHERS PUBLICATIONS

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