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marketing and reputation

  • Who we are
  • Trust makes money and generates brand loyalty
Board
6 MIN.

Transformative leader connects traditional companies to the new world

Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

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Líder transformador conecta empresas tradicionais ao novo mundo

marketing and reputation

Confiança rentabiliza e gera fidelização à marca
Board
2 MIN.

Trust makes money and generates brand loyalty

Three questions for Nailê Rocha, general manager of Shopping Iguatemi Porto Alegre

Reputation Feed Writing

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Reputação, estratégia e ações de uma marca devem ser percebidas todo o tempo
Board
3 MIN.

A brand’s reputation, strategy and actions must be perceived at all times

Luciana Iodice, CMO of Privalia Brasil, answers three questions about trust

Reputation Feed Writing

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Reputação se constrói através da relação de confiança com os públicos
Board
3 MIN.

Reputation is built through relationships of trust with audiences

Three questions about trust for Cris Duclos, executive director of Marketing and Experience at Sicredi

Reputation Feed Writing

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OTHERS PUBLICATIONS

marketing and reputation
9 MIN.
“Reputação é um ativo fundamental para a saúde do negócio”
“Reputation is a fundamental asset for the health of the business”
César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt
marketing and reputation
3 MIN.
Hora de abrir o guarda-chuva reputacional para mitigar problemas
Time to open the reputational umbrella to mitigate problems
Burberry faces poor results, fires CEO and brand value falls

By Christianne Schmitt
marketing and reputation
8 MIN.
Docile, uma receita familiar que ganha o mundo
Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countries

Christianne Schmitt
marketing and reputation
5 MIN.
As empresas, seus líderes e as eleições 2024
Companies, their leaders and the 2024 elections
ANK guidelines for image and reputation risk management in the electoral context

Reputation Feed Writing
marketing and reputation
14 MIN.
“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”
Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt
marketing and reputation
4 MIN.
Crise climática no RS
Climate crisis in RS
A set of recommendations from ANK Reputation helps companies and leaders to guide internal teams, as well as their institutional positioning, during the moment of crisis that the State is experiencing.
marketing and reputation
6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
marketing and reputation
2 MIN.
O barulho de Pablo Marçal
The noise of Pablo Marçal
In an environment full of noise, accusations and vulgarity, professional journalism is an instrument that helps voters better understand the moment

By Anik Suzuki
marketing and reputation
3 MIN.
Tem reputação no seu planner?
Do you have a reputation for your planner?
A leader who understands his role in the company's strategy and growth lends it reputation, says ANK consultant in an article for a communication website

By Mariana Mondini
marketing and reputation
2 MIN.
Por que não recomendo estratégias “bélicas” na gestão de crise
Why I don’t recommend “warlike” strategies in crisis management
Warnings about the impacts of this path for facing crises and defending companies

Anik Suzuki
marketing and reputation
7 MIN.
ESG é uma exigência dos investidores, pois reduz riscos e indica reputação positiva
ESG is a requirement for investors, as it reduces risks and indicates a positive reputation
Vice-president of Firjan CIRJ Marco Saltini, coordinator of the working group on the topic, highlights climate, diversity and inclusion as current priorities

Clovis Malta
marketing and reputation
11 MIN.
Empresas comprometidas devem acelerar combate à crise climática
Committed companies must accelerate the fight against the climate crisis
Climate scientist Carlos Nobre talks about floods in RS, defends neo-industrialization and says that Brazil can lead the biodiversity economy

Clovis Malta
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