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Interview

Reputation in conversations with leaders and reference voices

All Article Board curated by ANK Interview Onboarding One to One
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Interview
3 MIN.

Dell's reputation is the founder's personal reputation, says company president in Brazil

Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt

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Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil

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Líder transformador conecta empresas tradicionais ao novo mundo
Board
6 MIN.

Transformative leader connects traditional companies to the new world

Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

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Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Interview
11 MIN.

Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”

President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt

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Reputação, para o consumidor, é confiabilidade
Board
6 MIN.

Reputation, for the consumer, is reliability

What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta

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“Reputação é um ativo fundamental para a saúde do negócio”
Interview
9 MIN.

“Reputation is a fundamental asset for the health of the business”

César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt

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OTHERS PUBLICATIONS

Interview
8 MIN.
Docile, uma receita familiar que ganha o mundo
Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countries

Christianne Schmitt
Interview
14 MIN.
“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”
Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt
Interview
6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
Interview
7 MIN.
ESG é uma exigência dos investidores, pois reduz riscos e indica reputação positiva
ESG is a requirement for investors, as it reduces risks and indicates a positive reputation
Vice-president of Firjan CIRJ Marco Saltini, coordinator of the working group on the topic, highlights climate, diversity and inclusion as current priorities

Clovis Malta
Interview
11 MIN.
Empresas comprometidas devem acelerar combate à crise climática
Committed companies must accelerate the fight against the climate crisis
Climate scientist Carlos Nobre talks about floods in RS, defends neo-industrialization and says that Brazil can lead the biodiversity economy

Clovis Malta
Interview
10 MIN.
“Pensamos todos os dias em como impactar a operação das marcas parceiras e a vida dos nossos consumidores”, diz CEO da Privalia
“We think every day about how to impact the operation of partner brands and the lives of our consumers”, says CEO of Privalia
Fernando Boscolo, leader of the platform that started as a digital outlet and is now a hub of complete solutions for brands, talks about the importance of reputation, consistency and coherence for business

Christianne Schmitt
Interview
6 MIN.
Betania Tanure: transformações geram conflito organizacional e impõem desafios à cultura e à reputação
Betania Tanure: transformations generate organizational conflict and pose challenges to culture and reputation
Method and rhythm are mandatory to promote changes, which must meet performance objectives, says consultant

Christianne Schmitt
Interview
15 MIN.
Daniel Randon: confiança na inovação, nas práticas ESG e nas pessoas para manter reputação e crescer
Daniel Randon: trust in innovation, ESG practices and people to maintain reputation and grow
President of Randoncop leads strategic niches of the group that earns more than R$ 11 billion per year

Christianne Schmitt
Interview
6 MIN.
Como os conselheiros tratam de reputação na agenda estratégica
How advisors address reputation in the strategic agenda
Check out a summary of the main points from the series of interviews published in Reputation Feed with members of boards of directors

Reputation Feed Writing
Interview
8 MIN.
Leila Loria: conselho precisa de diversidade e alguém que já tenha passado por crise
Leila Loria: board needs diversity and someone who has already been through a crisis
Third interviewee in the series with management advisors states that it is necessary to understand the interrelationships between all threats to companies

Christianne Schmitt
Interview
9 MIN.
Pedro Parente: Reputação impacta em tudo o que é relevante para a empresa
Pedro Parente: Reputation impacts everything that is relevant to the company
Manager of large companies and former minister opens series of interviews about prospects for Brazil and the role of reputation in boosting companies and the economy

Anik Suzuki, Christianne Schmitt and Lucia Ritzel
Interview
7 MIN.
Osvaldo Schirmer: reputação se constrói com todos os stakeholders
Osvaldo Schirmer: reputation is built with all stakeholders
Own and protected culture guarantees credibility for companies, says advisor who ends special series

Clovis Malta
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