Natura and Luiza Trajano maintain leadership in reputation ranking in Brazil

Spanish consultancy research considers corporate reputation indicators in 2022 Reputation Feed Editorial

The brand reaches the top for the ninth consecutive time and the businesswoman is first in reputation for the sixth year in a row

Natura is considered the company with the best reputation in the country for the ninth consecutive year and businesswoman Luiza Helena Trajano is at the top, for the sixth consecutive time, in the ranking of leaders. Released this Thursday (9/3), by the Spanish consultancy Merco, the survey was carried out between July and December 2022, totaling approximately 5,000 interviews, with 16 different groups/sources of information.

In the ranking of the 100 companies with the best reputation, Natura is followed by Ambev, in second place, and by Itaú Unibanco. The president of the Board of Directors of Magazine Luiza is accompanied on the podium by Fabio Coelho, from Google, in second place, and by Fabio Barbosa, from Natura, in third place.

• Click here to check the ranking of the 100 most respected companies
Click here to check the ranking of the 100 leaders with the best reputation



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