In my work as a journalist, I learned to admire companies and leaders that, with the intention of leaving a legacy, always prioritized care for their reputation. Many of these entrepreneurs and CEOs are still admired for what they do. Since I took over editing the Reputation Feed, I am faced with the opportunity to approach the topic in more depth with some of them and I can anticipate how much reputation management is no longer done in an often intuitive way and is increasingly incorporated into the business strategy. Best of all, I have the chance to publish the best stories to inform and inspire.
In a daily life dominated by half-truths, rumors and fake news, reputation is something that points to the future, with solidity and security. Companies and entire sectors of activities see themselves at all times with their credibility scratched, whether or not they provide reasons for this. And this is the type of risk that is prevented and faced with priority in terms of reputation. Because reputation is truth, it is transparency, it is compliance with rules, laws and good environmental, social and governance practices, it is consistent respect for all stakeholders, from shareholders to the final consumer.
“With the birth of the Reputation Feed, a term that has always guided me now has a more concrete meaning: reputation.”
I always felt butterflies in my stomach when starting a new project – and there were many throughout my professional career. It couldn't be different now with the birth of Reputation Feed, when a term that has always guided me started to have a more concrete meaning: reputation. One word and so many meanings that guide the purpose of this independent content platform, created to stimulate the culture of reputation in the country.
Therefore, it is gratifying to see that so many corporate leaders are now in tune with these principles, not only for values, but to get results in their businesses. As editor of Reputation Feed – our RF, as we affectionately call it internally –, I feel a sparkle in my eyes with the opportunity to tell what is being done in this area. Some examples can already be seen in this RF launch, based on the rich content we share in interviews, articles, reports and texts produced by the team of journalists and consultants of the Reputation Feed.
Many others will come.
Christianne Schmitt
Reputation Feed Editor
The signed articles reflect the opinion of the authors
