Specialist in corporate reputation management, image risk assessment and management, crisis management, corporate communication and spokesperson development.
A journalist with a degree from PUCRS, an MBA from Fundação Dom Cabral and a post-MBA from Kellogg School of Management (USA), she has over 20 years of experience in the market. Throughout her career, she has led projects involving business and brand repositioning, image and reputation monitoring and management, corporate communications, stakeholder engagement and corporate social responsibility projects, in addition to having worked in economic journalism. Before founding ANK, she was Executive Director of Marketing and Corporate Communications at Grupo RBS, where she was a member of the company's Executive Board and Editorial Committee.
As a volunteer, she is currently the director of the Iberê Camargo Foundation. She was vice-president of ADVB/RS and director of Junior Achievement/RS. In the third sector, she was a member of the board of the Mauricio Sirotsky Sobrinho Foundation.