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purpose

  • Who we are
  • Miguel Setas: “Reputation, before being a risk, is an asset”
Interview
9 MIN.

Leadership is the main factor responsible for the company's reputation, says Magalu's people leader

Connection with the purpose and virtuous circle of culture are experienced in the retailer, where people are the essence of the business, says Patricia Pugas

Christianne Schmitt

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Liderança é a principal responsável pela reputação da empresa, diz líder de pessoas do Magalu

purpose

Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Interview
11 MIN.

Miguel Setas: “Reputation, before being a risk, is an asset”

President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt

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Reputação como job description do líder
Article
3 MIN.

Reputation as the leader's job description

Never before has the leader's reputation been such an important component in corporate strategy, brand management and business success.

By Jessica Paiva read more
Reputação se constrói ao longo de gerações
Article
3 MIN.

Reputation builds over generations

The challenge is to invest in good relationships with stakeholders, balancing return, risk and impact

By Bea Johannpeter read more
Novas habilidades contribuem para jornada de reputação
Board
3 MIN.

New skills contribute to reputation journey

Being a leader means managing situations that require a position on issues on society's agenda.

Mariana Mondini

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OTHERS PUBLICATIONS

purpose
8 MIN.
Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Reputation is the company's and the person's, says Aegea's VP of People Management
Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt
purpose
8 MIN.
Cenário instável inspira cautela nos negócios, mas crise é descartada
Unstable scenario inspires caution in business, but crisis is ruled out
Financial costs for companies increase with global uncertainty associated with a scenario of lower growth and higher interest rates, economists predict

Christianne Schmitt
purpose
3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
purpose
3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
purpose
3 MIN.
Crises de reputação estão mais frequentes, diz CEO da ANK Reputation
Reputation crises are more frequent, says CEO of ANK Reputation
Anik Suzuki comments in an interview on the priority fronts of leaders for 2025 identified in a survey

Reputation Feed Writing
purpose
4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
purpose
3 MIN.
IA que pode reforçar a credibilidade é tema em Davos
AI that can boost credibility is the topic at Davos
Transparency, ethics and responsibility are factors as important as technological innovation, say representatives of the World Economic Forum

Reputation Feed Writing
purpose
9 MIN.
Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Leonardo Linden: “Reputation is not an option, it is an operating license”
President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt
purpose
4 MIN.
O que ler para se atualizar sobre nosso tempo
What to read to stay up to date with our times
Five book tips to help you enter 2025 understanding the transformations

Reputation Feed Writing
purpose
2 MIN.
Sociedade constrangida
constrained society
Current labels do not account for the complexity of thought and ideas, created to inhibit people's more active participation

By Anik Suzuki
purpose
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
purpose
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
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