The Chairman of the Board of Directors of Lojas Renner, José Galló, is generous when it comes to disseminating knowledge and culture. He does not keep to himself the restlessness that moves him to understand the world better. For this reason, he does not hesitate to offer books to people he knows when he finds them interesting.
“I love to distribute knowledge that can be useful. I do not give up. When I like something, I think: who else can like this?”, he says, about the habit of sharing books.
Check out, below, some answers, inspirations and indications of titles that Galló offered to the Reputation Feed:
Reputation in a sentence or two:
Prevention is better than cure. Reputation has to be something so important that you work on prevention.
And building reputation, where do you start?
It starts with the top leadership of the company.
What is the role of organizations in combating fake news?
Fake news ends up exploiting any weaknesses of a company. When it happens, you have to be very well-prepared. There is no improvisation to combat crises and fake news.
When being attacked, face or retreat?
Always face. But facing does not mean counterattacking.
An indication of a book to navigate more smoothly and efficiently in these times.
You have to know this world. Most great leaders are not aware of fake news. So, the book The Engineers of Chaos (by Giuliano Da Empoli).
Which book can't be missing from the headboard of a CEO and a board member?
There isn't just one book, but usually there aren't more than 10 books. I have seven books that marked my life, more focused on consumers and retailers.
• Beyond the Core Business Frontier, by Chris Zook;
• Positioning, by Al Ries and Jack Trout;
• Competition, by Michael Porter;
• The heart of change: transforming companies with the power of emotions, by John P. Kotter and Dan Cohen;
• The Genius at Zara: The Story of Amancio Ortega, the Fast Fashion Icon, by Covadonga O'Shea;
• Made in America, by Sam Walton;
• Platform: The strategy revolution, by Geoffrey G. Parker, Marshall W. van Alstyne, Sangeet Paul Choudary
What is the future, in your expectation?
The future is a future of much change, of instability and that requires new cycles of leaders who are able to see these changes, transform them into innovation in their companies and who have the ability to generate security for their leaders.
• Click here to read “Brands with a soul resist crises more easily, says Galló”, José Galló's interview with Reputation Feed on the impact on business and society of the misuse of algorithms to spread fallacy and misinformation
