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Interview

Reputation in conversations with leaders and reference voices

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Interview
8 MIN.

Attitude in delivering care impacts reputation, says Amil's VP of People

Ricardo Burgos highlights that people's agenda is part of the strategic planning of the health insurance company

Christianne Schmitt

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Atitude na entrega do cuidado impacta a reputação, diz VP de Pessoas da Amil

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Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Interview
8 MIN.

Reputation is the company's and the person's, says Aegea's VP of People Management

Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt

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Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Interview
9 MIN.

Leonardo Linden: “Reputation is not an option, it is an operating license”

President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt

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Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Interview
6 MIN.

Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them

Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha

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Luciana Ribeiro: “Sou investidora do clima”
Interview
9 MIN.

Luciana Ribeiro: “I am a climate investor”

eB Capital partner strengthens reputational leadership journey by looking at opportunities in the transition to a low-carbon economy

Christianne Schmitt

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OTHERS PUBLICATIONS

Interview
11 MIN.
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Miguel Setas: “Reputation, before being a risk, is an asset”
President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt
Interview
3 MIN.
Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil
Dell's reputation is the founder's personal reputation, says company president in Brazil
Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt
Interview
6 MIN.
Líder transformador conecta empresas tradicionais ao novo mundo
Transformative leader connects traditional companies to the new world
Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

Interview
11 MIN.
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
Interview
6 MIN.
Reputação, para o consumidor, é confiabilidade
Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta
Interview
9 MIN.
“Reputação é um ativo fundamental para a saúde do negócio”
“Reputation is a fundamental asset for the health of the business”
César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt
Interview
8 MIN.
Docile, uma receita familiar que ganha o mundo
Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countries

Christianne Schmitt
Interview
14 MIN.
“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”
Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt
Interview
6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
Interview
7 MIN.
ESG é uma exigência dos investidores, pois reduz riscos e indica reputação positiva
ESG is a requirement for investors, as it reduces risks and indicates a positive reputation
Vice-president of Firjan CIRJ Marco Saltini, coordinator of the working group on the topic, highlights climate, diversity and inclusion as current priorities

Clovis Malta
Interview
11 MIN.
Empresas comprometidas devem acelerar combate à crise climática
Committed companies must accelerate the fight against the climate crisis
Climate scientist Carlos Nobre talks about floods in RS, defends neo-industrialization and says that Brazil can lead the biodiversity economy

Clovis Malta
Interview
9 MIN.
Clovis Tramontina: “Reputação se mantém com presença”
Clovis Tramontina: “Reputation is maintained with presence”
Businessman says that organizations must invest even in bad times to take advantage of opportunities and strengthen the brand

Christianne Schmitt
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