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curated by ANK

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curated by ANK
6 MIN.

What makes the Porsche brand translate into a dream

Harvard researcher explains what strengthens the reputation of the automaker's cars and how customer desires are transformed into a unique experience

Clovis Malta

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O que faz a marca Porsche se traduzir em sonho

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Crises de reputação estão mais frequentes, diz CEO da ANK Reputation
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Reputation crises are more frequent, says CEO of ANK Reputation

Anik Suzuki comments in an interview on the priority fronts of leaders for 2025 identified in a survey

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IA que pode reforçar a credibilidade é tema em Davos
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AI that can boost credibility is the topic at Davos

Transparency, ethics and responsibility are factors as important as technological innovation, say representatives of the World Economic Forum

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O que ler para se atualizar sobre nosso tempo
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What to read to stay up to date with our times

Five book tips to help you enter 2025 understanding the transformations

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Brasil é escolhido país criativo pelo Cannes Lions
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2 MIN.

Brazil chosen as a creative country by Cannes Lions

The event will showcase the winning pieces, as well as pay posthumous tribute to advertising executive Washington Olivetto

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OTHERS PUBLICATIONS

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2 MIN.
Inovação e criatividade sobem ao palco do SXSW
Innovation and creativity take the stage at SXSW
Global event discusses the transformative impact of technology on everyday life, from March 7 to 15, in Austin, United States

Reputation Feed Writing
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1 MIN.
Natura é a primeira, mais uma vez, em ranking de reputação
Natura is first, once again, in reputation ranking
Mercado Livre and Ambev are in second and third place, respectively, in the survey

Reputation Feed Writing
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2 MIN.
Estudo da ANK Reputation é divulgado na Forbes
ANK Reputation study published in Forbes
Businesspeople, C-Level executives and organizational and career consultancies analyze aspects of the survey on senior leadership priorities for 2025

Reputation Feed Writing
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2 MIN.
CEIBS, de Xangai, tem melhor MBA Executivo do mundo em 2024
Shanghai’s CEIBS has the world’s best Executive MBA in 2024
Financial Times ranking of 100 names does not include any business schools from Brazil, but the program that appears in 13th place is also offered in the country

Reputation Feed Writing
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2 MIN.
Confiança é fator decisivo para inovação
Trust is a decisive factor for innovation
Coletiva.net article analyzes why reputation and innovation are seen as allies for brand growth

Reputation Feed Writing
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3 MIN.
Conflitos e mudanças climáticas são maiores riscos globais em 2025
Conflicts and climate change are the biggest global risks in 2025
World Economic Forum report brings together research with more than 900 leaders and perspectives for the short and long term

Reputation Feed Writing
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2 MIN.
ArcelorMittal é a Empresa do Ano, segundo anuário
ArcelorMittal is the Company of the Year, according to the yearbook
Época Negócios 360º also chose the best in 24 sectors

Reputation Feed Writing
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3 MIN.
3 frentes para melhorar o ambiente digital
3 fronts to improve the digital environment
One of the world's most renowned data scientists suggests measures to make the Internet safer and less risky

Reputation Feed Writing
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3 MIN.
Equidade de gênero lidera ações de diversidade nas empresas
Gender equity leads diversity actions in companies
Awareness on the topic is increasing, but greater inclusion does not always mean inclusion and belonging, according to a study by the Ethos Institute

ANK Reputation Writing
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1 MIN.
As 10 empresas mais inovadoras do Brasil em 2024
The 10 most innovative companies in Brazil in 2024
Albert Einstein Hospital wins award given by the newspaper Valor Econômico

Reputation Feed Writing
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3 MIN.
Como equipes de alto desempenho criam confiança entre si
How high-performing teams build trust with each other
Research points to five behaviors in these teams, according to an article in HBR
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2 MIN.
Marca mais valiosa do mundo rompe barreira de US$ 1 trilhão
Most valuable brand in the world breaks US$ 1 trillion barrier
Kantar BrandZ ranking has Apple at the top and Nvidia, for the first time, among the 10 most

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