Companies that invest in the positioning of their brands had their efforts recognized at the YouTube Works Award 2023, which reached its fourth edition. This year, the highlight of those who use YouTube to communicate with their audiences was Mondelez, winner in three categories, including Grand Play, which is the most coveted award. The winning campaign was “A-BIS-tinence”, a creation of David, and the brand's objective was to communicate directly with generation Z.
One of the aspects valued in the award is the adequacy between the language of the platform and the creativity of the pieces. YouTube also values presence and attention. The allegation is that when Internet users search for a video and watch it, they generate something very valuable for brands.
The winners in the different categories of the YouTube Works Awards 2023 are:
Best Work with Creators
“The Hexa Dream Is More Alive Than Ever”
Client: Vivo
Agency: VMLY&R
Business Impact
“A-BIS-tinence”
Client: Mondelez
Agency: david
meeting the moment
“Qatar Street Champions”
Client: PepsiCo
Agency: Fbiz
Social Impact
"Silence mode"
Client: TIM
Agency: BETC/Havas
The Unskippable
“A-BIS-tinence”
Client: Mondelez
Agency: david
and
Grand Play
“A-BIS-tinence”
Client: Mondelez
Agency: david
