The reputation of an educational institution can have a direct relationship with the employability of its students. This is because it is an important indicator of the quality of education and available resources, which can positively influence the perception of employers and investors in relation to the institution's graduates.
In the market, employers often take into account the prestige and reputation of the university or college where candidates graduated, especially in more competitive or more specialized areas. An educational institution with a good reputation can convey the impression that its graduates have a high level of knowledge, skills and competencies, which can make them more attractive for available and increasingly sought after opportunities.
“Employers take into account the prestige of the university where candidates graduated, especially in more competitive or more specialized areas.”
In Higher Education, the great challenge is to drive training and connect more and more with the market, and this requires planning and strategy, including to communicate all this potential.
Obviously, it is important to emphasize that the reputation of a university is not the only factor that influences the employability of students, but it is the result of all the others. The quality of the curriculum, the professional experience of students and professors, communication and networking skills and the demand of the job market can also play a significant role in the employability of graduates and postgraduates. And all this, in the end, generates a good reputation. It's a cycle.
But, after all, who is responsible for creating a good reputation in Higher Education? Managers, teachers, students and all stakeholders involved in this relationship, including employees, their leaders, service providers and outsourced suppliers. A great challenge in the face of constant changes in consumer behavior and relationship with brands.
I need to talk about the leaders...
The leaders of a Higher Education institution play a crucial role in ensuring the institution's reputation. They are responsible for defining vision, mission and values, in addition to establishing policies and practices that guarantee the quality of education offered, student satisfaction and academic excellence.
In addition, leaders must ensure that the institution is managed in an ethical and transparent manner, with a focus on integrity and social responsibility. This means that they must be diligent in preventing fraud and ethical deviations, in addition to seeking transparency and open communication with the academic community and society.
Leaders must also encourage innovation and collaboration, promoting research and development of new technologies, as well as forming strategic partnerships with other institutions and companies. This can help boost the institution's reputation, attracting more students and improving the level of employability.
Finally, leaders must be aware of the needs and expectations of students and the academic community, constantly seeking to improve the quality of education and the experience at the institution. In this way, they can significantly contribute to building and maintaining a solid and positive reputation.
Above all, listening to the customer, making consistent deliveries consistent with the brand's promises and ensuring excellent experiences, always seeking to facilitate and simplify people's lives.
Powerful connections and environments that favor entrepreneurship and innovation are on the rise. People who circulate in these environments and who have a good reputation, too.
Eduardo Capellari is CEO of Atitus Education
The signed articles reflect the opinion of the authors
