A Natura is considered the company with the best reputation in the country for the eleventh consecutive year in the ranking of the Spanish consultancy Merco.
Ana Costa, vice president of Reputation and Corporate Communications at Natura Latin America, says that leading the ranking for 11 years in a row is recognition of the coherence and ethics in business choices throughout Natura’s 55 years. “Reputation is a bond of trust that is established through consistency and credibility,” she says. “It is the result of daily choices about how to do business in an integrated manner, involving financial, human, social and environmental capital.”
In the top 10 list, the company is followed by Mercado Livre (2nd), Ambev (3rd), Grupo Boticário (4th), Itaú Unibanco (5th), Google (6th), Nestlé (7th), Toyota (8th), Magazine Luiza (9th) and Nubank (10th).
The 11th edition of Merco Empresas Brasil was released this Monday (24/2). The survey was conducted from April to December 2024.
. Click here to check the complete ranking of 100 companies and information about the methodology
Read more: Natura is first, once again, in reputation ranking
