Valued at US$ 31.3 billion, the Nike remains on the podium of the most valuable clothing brands in the world. However, according to the report from consultancy Brand Finance, the champion's brand value fell by 6% in 2023 compared to 2022 due to slower revenue growth, especially in China. In the United States and Europe, sales remained strong, which should contribute to a recovery in brand value in the coming years, according to the consultancy in its report.
According to the ranking, innovation is one of the most important factors that drive consumer choice, as they seek to differentiate themselves.
luxury icons
Although competition from e-commerce and social media is a major challenge, as well as the growth of streetwear and sports fashion, the big luxury names remain among the top 10 most valuable brands. Louis Vuitton, second in the ranking, with a value of US$ 26.3 billion; Chanel, third (US$ 19.4 billion); Gucci, in fourth place (US$ 17.8 billion); Hermés, in sixth, recording US$ 14.2 billion; followed by Dior, in seventh place, with US$ 14.2 billion, are part of the list. As a curiosity, this year, the trio Dior, Chanel and Louis Vuitton, increased brand value by 46%, 27% and 12% respectively compared to 2022 – demonstrating the global recognition and high reputation ratings they share. Commitment to creative evolution, product innovation and sustainability are highlighted strengths to ensure consumer loyalty in a post-pandemic scenario.
The 10 most valuable clothing brands in the world:
- Nike US$ 31.3 billion
- Louis Vuitton US$ 26.3 billion
- channel US$ 19.4 billion
- Gucci US$ 17.8 billion
- adidas US$ 15.7 billion
- Hermes US$ 14.2 bi
- Dior US$ 13.2 bi
- Cartier US$ 12.5
- Zara US$ 11 bi
- Rolex US$ 10.7 billion
Source: Brand Finance
