Consultant at ANK Reputation, she works on PR and Institutional Communication projects. She leads and conducts the execution of positioning, visibility and relationship strategies, with an emphasis on press relations and risk and crisis management. She specializes in the retail, innovation and technology sectors.
Graduated in Social Communication from the Pontifical Catholic University (PUCRS), with a specialization in Brand Management from ESPM and an MBA in Market Management from FGV (2012). Throughout her career, she specialized in PR, press relations and corporate communication, having worked in both the public and private sectors.