Lucia Ritzel

Senior Consultant and Head of Content at ANK, she is responsible for conducting diagnostics, tracking and reputation studies for companies and leaders, crisis management projects and reputational threats, in addition to developing and implementing Corporate Social Responsibility processes and policies. Specialist in reputation management for companies, risk and crisis management…

Senior Consultant and Head of Content at ANK, she is responsible for conducting diagnostics, tracking and reputation studies for companies and leaders, crisis management projects and reputational threats, in addition to developing and implementing Corporate Social Responsibility processes and policies.


Specialist in reputation management for companies, risk management and image crisis, projects related to ESG issues and organizational change processes, she is a journalist graduated from the Federal University of Santa Maria (UFSM), with an MBA in Business Management from the Getúlio Vargas Foundation (FGV). Throughout her career, she has accumulated experience in economic journalism, press relations, corporate communication and third sector projects.

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