soft power

  • Who we are
  • Brazil has to bet on soft power, says former ambassador Rubens Barbosa
Interview
6 MIN.

Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them

Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha

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Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las

soft power

Brasil tem que apostar no soft power, diz ex-embaixador Rubens Barbosa
Interview
6 MIN.

Brazil has to bet on soft power, says former ambassador Rubens Barbosa

Diplomat recommends that the country focus on topics of global interest such as the Amazon, agribusiness and renewable energy to reinforce its reputation

Clovis Malta
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