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Natura

  • Who we are
  • Brazil leads the list of most influential people in Latin America in 2024
Interview
6 MIN.

Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them

Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha

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Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las

Natura

Brasil lidera na lista das pessoas mais influentes da América Latina em 2024
curated by ANK
2 MIN.

Brazil leads the list of most influential people in Latin America in 2024

Bloomberg Linea highlights 500 personalities who make an impact with their work and performance in the region

Reputation Feed Writing

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Natura, 10 anos seguidos no topo do ranking de reputação corporativa
curated by ANK
1 MIN.

Natura, 10 years in a row at the top of the corporate reputation ranking

Survey by a Spanish research company highlights 100 companies in Brazil

Reputation Feed Writing

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“Principal missão do CEO não é maximizar resultado, é perenizar a empresa”, diz Fábio Barbosa
Interview
11 MIN.

"The CEO's main mission is not to maximize results, it is to perpetuate the company", says Fábio Barbosa

One of the pioneers of corporate sustainability in the country, currently at the head of Natura & Co, says that acting based on the ESG agenda is irreversible and strategic

Christianne Schmitt read more

OTHERS PUBLICATIONS

Natura
11 MIN.
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Miguel Setas: “Reputation, before being a risk, is an asset”
President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt
Natura
3 MIN.
Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil
Dell's reputation is the founder's personal reputation, says company president in Brazil
Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt
Natura
6 MIN.
Líder transformador conecta empresas tradicionais ao novo mundo
Transformative leader connects traditional companies to the new world
Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

Natura
11 MIN.
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
Natura
6 MIN.
Reputação, para o consumidor, é confiabilidade
Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta
Natura
6 MIN.
Silvio Santos, a arte da comunicação e o legado de um visionário
Silvio Santos, the art of communication and the legacy of a visionary
Due to his charisma, empathy and innovative ideas, executed with passion, work and dedication, the businessman was always ahead of his time.

Clovis Malta
Natura
4 MIN.
Pense bem antes de se posicionar para não cair nos interesses do jogo eleitoral
Think carefully before taking a position so as not to fall into the interests of the electoral game
Companies and leaders have more to lose when they risk their reputation with heated demonstrations; the recommendation is to evaluate whether it is really worth it

By Anik Suzuki
Natura
9 MIN.
“Reputação é um ativo fundamental para a saúde do negócio”
“Reputation is a fundamental asset for the health of the business”
César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt
Natura
3 MIN.
Hora de abrir o guarda-chuva reputacional para mitigar problemas
Time to open the reputational umbrella to mitigate problems
Burberry faces poor results, fires CEO and brand value falls

By Christianne Schmitt
Natura
8 MIN.
Docile, uma receita familiar que ganha o mundo
Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countries

Christianne Schmitt
Natura
5 MIN.
As empresas, seus líderes e as eleições 2024
Companies, their leaders and the 2024 elections
ANK guidelines for image and reputation risk management in the electoral context

Reputation Feed Writing
Natura
14 MIN.
“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”
Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt
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