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Natura

  • Who we are
  • Natura is first, once again, in reputation ranking
Interview
9 MIN.

Leadership is the main factor responsible for the company's reputation, says Magalu's people leader

Connection with the purpose and virtuous circle of culture are experienced in the retailer, where people are the essence of the business, says Patricia Pugas

Christianne Schmitt

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Liderança é a principal responsável pela reputação da empresa, diz líder de pessoas do Magalu

Natura

Natura é a primeira, mais uma vez, em ranking de reputação
curated by ANK
1 MIN.

Natura is first, once again, in reputation ranking

Mercado Livre and Ambev are in second and third place, respectively, in the survey

Reputation Feed Writing

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Brasil lidera na lista das pessoas mais influentes da América Latina em 2024
curated by ANK
2 MIN.

Brazil leads the list of most influential people in Latin America in 2024

Bloomberg Linea highlights 500 personalities who make an impact with their work and performance in the region

Reputation Feed Writing

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Natura, 10 anos seguidos no topo do ranking de reputação corporativa
curated by ANK
1 MIN.

Natura, 10 years in a row at the top of the corporate reputation ranking

Survey by a Spanish research company highlights 100 companies in Brazil

Reputation Feed Writing

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“Principal missão do CEO não é maximizar resultado, é perenizar a empresa”, diz Fábio Barbosa
Interview
11 MIN.

"The CEO's main mission is not to maximize results, it is to perpetuate the company", says Fábio Barbosa

One of the pioneers of corporate sustainability in the country, currently at the head of Natura & Co, says that acting based on the ESG agenda is irreversible and strategic

Christianne Schmitt read more

OTHERS PUBLICATIONS

Natura
8 MIN.
Cenário instável inspira cautela nos negócios, mas crise é descartada
Unstable scenario inspires caution in business, but crisis is ruled out
Financial costs for companies increase with global uncertainty associated with a scenario of lower growth and higher interest rates, economists predict

Christianne Schmitt
Natura
3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
Natura
3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
Natura
4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
Natura
9 MIN.
Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Leonardo Linden: “Reputation is not an option, it is an operating license”
President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt
Natura
2 MIN.
Sociedade constrangida
constrained society
Current labels do not account for the complexity of thought and ideas, created to inhibit people's more active participation

By Anik Suzuki
Natura
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
Natura
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
Natura
11 MIN.
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
Natura
6 MIN.
Silvio Santos, a arte da comunicação e o legado de um visionário
Silvio Santos, the art of communication and the legacy of a visionary
Due to his charisma, empathy and innovative ideas, executed with passion, work and dedication, the businessman was always ahead of his time.

Clovis Malta
Natura
5 MIN.
As empresas, seus líderes e as eleições 2024
Companies, their leaders and the 2024 elections
ANK guidelines for image and reputation risk management in the electoral context

Reputation Feed Writing
Natura
4 MIN.
Crise climática no RS
Climate crisis in RS
A set of recommendations from ANK Reputation helps companies and leaders to guide internal teams, as well as their institutional positioning, during the moment of crisis that the State is experiencing.
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