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leadership

  • Who we are
  • Luciana Ribeiro: “I am a climate investor”
Interview
6 MIN.

Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them

Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha

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Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las

leadership

Luciana Ribeiro: “Sou investidora do clima”
Interview
9 MIN.

Luciana Ribeiro: “I am a climate investor”

eB Capital partner strengthens reputational leadership journey by looking at opportunities in the transition to a low-carbon economy

Christianne Schmitt

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Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Interview
11 MIN.

Miguel Setas: “Reputation, before being a risk, is an asset”

President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt

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Líder transformador conecta empresas tradicionais ao novo mundo
Board
6 MIN.

Transformative leader connects traditional companies to the new world

Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

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Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Interview
11 MIN.

Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”

President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt

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Confiança dá licença social para operar
Board
3 MIN.

Trust gives social license to operate

Pedro Torres, global director of Communication and Institutional Relations at Gerdau, says that actions and behaviors must be consistent and frequent to maintain reputation

Reputation Feed Writing

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Abilio Diniz, um legado que transcende os negócios
Board
5 MIN.

Abilio Diniz, a legacy that transcends business

Businessman, with a trajectory marked by resilience, inspired generations of entrepreneurs in Brazil

Reputation Feed Writing

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A nova abordagem dos conselhos de administração sobre o impacto da reputação
Article
2 MIN.

Boards' New Approach to Reputation Impact

Strategic forums begin to address the issue in a more explicit and systematic way

By Andiara Petterle read more
Como o estilo de decisão pode se refletir na reputação do líder
Board
5 MIN.

How the decision style can be reflected in the reputation of the leader

Discover among 5 profiles – adventurer, detective, listener, thinker and visionary – which one is closest to yours

Reputation Feed Writing
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Versatilidade, a metacompetência mais exigida de líderes corporativos
curated by ANK
3 MIN.

Versatility, the most demanded meta-competence of corporate leaders

Conclusion is from a study published by researchers in the Harvard Business Review, at Harvard University

Reputation Feed Writing read more
Reputação se constrói ao longo de gerações
Article
3 MIN.

Reputation builds over generations

The challenge is to invest in good relationships with stakeholders, balancing return, risk and impact

By Bea Johannpeter read more
Vídeo: Intuição e disciplina dosam escrita de autobiografia
Board
4 MIN.

Video: Intuition and discipline combine autobiographical writing

Nelson Sirotsky, publisher of Grupo RBS, a company in which he is a partner and where he was president for over 20 years, recounts the experience of writing the book the eighth day

Clovis Malta

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O que você precisa saber sobre ameaças reputacionais para proteger sua empresa
Board
3 MIN.

What you need to know about reputational threats to protect your business

Preventive measures and contingency plans are strategic

Reputation Feed Writing read more

OTHERS PUBLICATIONS

leadership
11 MIN.
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Miguel Setas: “Reputation, before being a risk, is an asset”
President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt
leadership
3 MIN.
Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil
Dell's reputation is the founder's personal reputation, says company president in Brazil
Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt
leadership
6 MIN.
Líder transformador conecta empresas tradicionais ao novo mundo
Transformative leader connects traditional companies to the new world
Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

leadership
11 MIN.
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
leadership
6 MIN.
Reputação, para o consumidor, é confiabilidade
Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta
leadership
6 MIN.
Silvio Santos, a arte da comunicação e o legado de um visionário
Silvio Santos, the art of communication and the legacy of a visionary
Due to his charisma, empathy and innovative ideas, executed with passion, work and dedication, the businessman was always ahead of his time.

Clovis Malta
leadership
4 MIN.
Pense bem antes de se posicionar para não cair nos interesses do jogo eleitoral
Think carefully before taking a position so as not to fall into the interests of the electoral game
Companies and leaders have more to lose when they risk their reputation with heated demonstrations; the recommendation is to evaluate whether it is really worth it

By Anik Suzuki
leadership
9 MIN.
“Reputação é um ativo fundamental para a saúde do negócio”
“Reputation is a fundamental asset for the health of the business”
César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt
leadership
3 MIN.
Hora de abrir o guarda-chuva reputacional para mitigar problemas
Time to open the reputational umbrella to mitigate problems
Burberry faces poor results, fires CEO and brand value falls

By Christianne Schmitt
leadership
8 MIN.
Docile, uma receita familiar que ganha o mundo
Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countries

Christianne Schmitt
leadership
5 MIN.
As empresas, seus líderes e as eleições 2024
Companies, their leaders and the 2024 elections
ANK guidelines for image and reputation risk management in the electoral context

Reputation Feed Writing
leadership
14 MIN.
“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”
Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt
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