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leader

  • Who we are
  • Alexandre Silva: “You don't buy reputation or build it overnight. You have to earn it”
Board
3 MIN.

In crisis management, it's not the best or the right who wins, but the prepared one.

Anik Suzuki, CEO of ANK Reputation, spoke with members of EO Porto Alegre about risk management and image and reputation crises

Reputation Feed Writing

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Em gestão de crise, não vence o melhor ou quem tem razão, mas quem está preparado

leader

Alexandre Silva:
Interview
9 MIN.

Alexandre Silva: “You don't buy reputation or build it overnight. You have to earn it”

Chairman of the Board of Directors of Embraer talks about the importance of reputation for companies and their stakeholders

Lucia Ritzel

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Pedro Parente: Reputação impacta em tudo o que é relevante para a empresa
Interview
9 MIN.

Pedro Parente: Reputation impacts everything that is relevant to the company

Manager of large companies and former minister opens series of interviews about prospects for Brazil and the role of reputation in boosting companies and the economy

Anik Suzuki, Christianne Schmitt and Lucia Ritzel

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OTHERS PUBLICATIONS

leader
4 MIN.
Wimbledon, como ver o torneio de tênis para aprender sobre reputação
Wimbledon, how to watch the tennis tournament to learn about reputation
Almost 150 years old, the classic championship held in London preserves its unique image and character, based on tradition, without ceasing to innovate

By Christianne Schmitt
leader
7 MIN.
Pessoas, cultura e negócio são base de percurso reputacional, diz VP da TIM
People, culture and business are the basis of a reputational journey, says TIM VP
Maria Antonietta Russo leads the area of the operator that implemented a recognized diversity and inclusion program

Christianne Schmitt
leader
3 MIN.
O agro tem muito mais a noticiar
Agriculture has much more to report
There are still bridges to be built, and both the press and agribusiness have room to move forward to generate knowledge and recognition.

By Anik Suzuki
leader
4 MIN.
Reputação é tema do agronegócio
Reputation is a topic in agribusiness
Experts debate at the Global Agribusiness Festival in SP how the sector can ensure an image that lives up to its importance

Clovis Malta and Mariana Azevedo
leader
9 MIN.
Liderança é a principal responsável pela reputação da empresa, diz líder de pessoas do Magalu
Leadership is the main factor responsible for the company's reputation, says Magalu's people leader
Connection with the purpose and virtuous circle of culture are experienced in the retailer, where people are the essence of the business, says Patricia Pugas

Christianne Schmitt
leader
8 MIN.
Atitude na entrega do cuidado impacta a reputação, diz VP de Pessoas da Amil
Attitude in delivering care impacts reputation, says Amil's VP of People
Ricardo Burgos highlights that people's agenda is part of the strategic planning of the health insurance company

Christianne Schmitt
leader
8 MIN.
Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Reputation is the company's and the person's, says Aegea's VP of People Management
Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt
leader
3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
leader
3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
leader
4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
leader
9 MIN.
Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Leonardo Linden: “Reputation is not an option, it is an operating license”
President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt
leader
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
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