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leader

  • Who we are
  • Alexandre Silva: “You don't buy reputation or build it overnight. You have to earn it”
Board
4 MIN.

Reputation is a topic in agribusiness

Experts debate at the Global Agribusiness Festival in SP how the sector can ensure an image that lives up to its importance

Clovis Malta and Mariana Azevedo

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Reputação é tema do agronegócio

leader

Alexandre Silva:
Interview
9 MIN.

Alexandre Silva: “You don't buy reputation or build it overnight. You have to earn it”

Chairman of the Board of Directors of Embraer talks about the importance of reputation for companies and their stakeholders

Lucia Ritzel

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Pedro Parente: Reputação impacta em tudo o que é relevante para a empresa
Interview
9 MIN.

Pedro Parente: Reputation impacts everything that is relevant to the company

Manager of large companies and former minister opens series of interviews about prospects for Brazil and the role of reputation in boosting companies and the economy

Anik Suzuki, Christianne Schmitt and Lucia Ritzel

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OTHERS PUBLICATIONS

leader
8 MIN.
Atitude na entrega do cuidado impacta a reputação, diz VP de Pessoas da Amil
Attitude in delivering care impacts reputation, says Amil's VP of People
Ricardo Burgos highlights that people's agenda is part of the strategic planning of the health insurance company

Christianne Schmitt
leader
8 MIN.
Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Reputation is the company's and the person's, says Aegea's VP of People Management
Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt
leader
3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
leader
3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
leader
4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
leader
9 MIN.
Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Leonardo Linden: “Reputation is not an option, it is an operating license”
President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt
leader
2 MIN.
Sociedade constrangida
constrained society
Current labels do not account for the complexity of thought and ideas, created to inhibit people's more active participation

By Anik Suzuki
leader
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
leader
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
leader
6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
leader
2 MIN.
Um espaço para valorizar quem lidera e inspira
A space to value those who lead and inspire
ANK launches Reputation Feed, a content platform created to encourage a culture of reputation in Brazil

By Anik Suzuki
leader
3 MIN.
Risco à reputação: como conselhos de administração podem enfrentar ameaças digitais
Reputational risk: how boards can address digital threats
Advisors generally underestimate strategic role in cybersecurity, says Harvard Business Review analysis

Reputation Feed Writing
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