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Jorge Gerdau

  • Who we are
  • Jorge Gerdau Johannpeter: “Reputation has to be worked on and it has to have a basis to justify it”
Board
4 MIN.

Reputation is a topic in agribusiness

Experts debate at the Global Agribusiness Festival in SP how the sector can ensure an image that lives up to its importance

Clovis Malta and Mariana Azevedo

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Reputação é tema do agronegócio

Jorge Gerdau

Jorge Gerdau Johannpeter: “A reputação tem que ser trabalhada e tem que ter base para justificá-la”
Interview
7 MIN.

Jorge Gerdau Johannpeter: “Reputation has to be worked on and it has to have a basis to justify it”

Among the main names in Brazilian industry, one of Gerdau's controlling shareholders talks about the relationship between purpose, reputation and successful business

Christianne Schmitt

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OTHERS PUBLICATIONS

Jorge Gerdau
3 MIN.
O agro tem muito mais a noticiar
Agriculture has much more to report
There are still bridges to be built, and both the press and agribusiness have room to move forward to generate knowledge and recognition.

By Anik Suzuki
Jorge Gerdau
9 MIN.
Liderança é a principal responsável pela reputação da empresa, diz líder de pessoas do Magalu
Leadership is the main factor responsible for the company's reputation, says Magalu's people leader
Connection with the purpose and virtuous circle of culture are experienced in the retailer, where people are the essence of the business, says Patricia Pugas

Christianne Schmitt
Jorge Gerdau
8 MIN.
Atitude na entrega do cuidado impacta a reputação, diz VP de Pessoas da Amil
Attitude in delivering care impacts reputation, says Amil's VP of People
Ricardo Burgos highlights that people's agenda is part of the strategic planning of the health insurance company

Christianne Schmitt
Jorge Gerdau
8 MIN.
Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Reputation is the company's and the person's, says Aegea's VP of People Management
Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt
Jorge Gerdau
3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
Jorge Gerdau
3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
Jorge Gerdau
4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
Jorge Gerdau
9 MIN.
Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Leonardo Linden: “Reputation is not an option, it is an operating license”
President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt
Jorge Gerdau
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
Jorge Gerdau
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
Jorge Gerdau
6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
Jorge Gerdau
2 MIN.
Um espaço para valorizar quem lidera e inspira
A space to value those who lead and inspire
ANK launches Reputation Feed, a content platform created to encourage a culture of reputation in Brazil

By Anik Suzuki
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