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  • Who we are
  • Reputation as the leader's job description
Interview
7 MIN.

Gustavo Werneck: “We transform by example, not by words”

Gerdau CEO credits reputation to firmness of purpose and consistency

Christianne Schmitt

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Gustavo Werneck: “A gente transforma pelo exemplo, não pelas palavras”

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Reputação como job description do líder
Article
3 MIN.

Reputation as the leader's job description

Never before has the leader's reputation been such an important component in corporate strategy, brand management and business success.

By Jessica Paiva read more

OTHERS PUBLICATIONS

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3 MIN.
Titan: o que a tragédia da OceanGate nos ensina sobre gestão de riscos e crises de reputação
Titan: What the OceanGate tragedy teaches us about risk management and reputational crises
Newly released documentary by Netflix offers insight into the impact of operational and reputational negligence on companies and stakeholders

Mariana Azevedo
job description
3 MIN.
Reputação não se constrói no dia seguinte, começa no agora
Reputation is not built the next day, it starts now
In a hyperconnected world, monitoring the press, social networks and the internet is essential to protect reputation and anticipate corporate risks.

Vanessa Vieira
job description
4 MIN.
Wimbledon, como ver o torneio de tênis para aprender sobre reputação
Wimbledon, how to watch the tennis tournament to learn about reputation
Almost 150 years old, the classic championship held in London preserves its unique image and character, based on tradition, without ceasing to innovate

By Christianne Schmitt
job description
7 MIN.
Pessoas, cultura e negócio são base de percurso reputacional, diz VP da TIM
People, culture and business are the basis of a reputational journey, says TIM VP
Maria Antonietta Russo leads the area of the operator that implemented a recognized diversity and inclusion program

Christianne Schmitt
job description
3 MIN.
O agro tem muito mais a noticiar
Agriculture has much more to report
There are still bridges to be built, and both the press and agribusiness have room to move forward to generate knowledge and recognition.

By Anik Suzuki
job description
4 MIN.
Reputação é tema do agronegócio
Reputation is a topic in agribusiness
Experts debate at the Global Agribusiness Festival in SP how the sector can ensure an image that lives up to its importance

Clovis Malta and Mariana Azevedo
job description
9 MIN.
Liderança é a principal responsável pela reputação da empresa, diz líder de pessoas do Magalu
Leadership is the main factor responsible for the company's reputation, says Magalu's people leader
Connection with the purpose and virtuous circle of culture are experienced in the retailer, where people are the essence of the business, says Patricia Pugas

Christianne Schmitt
job description
8 MIN.
Atitude na entrega do cuidado impacta a reputação, diz VP de Pessoas da Amil
Attitude in delivering care impacts reputation, says Amil's VP of People
Ricardo Burgos highlights that people's agenda is part of the strategic planning of the health insurance company

Christianne Schmitt
job description
8 MIN.
Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Reputation is the company's and the person's, says Aegea's VP of People Management
Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt
job description
3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
job description
3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
job description
4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
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