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artificial intelligence

  • Who we are
  • AI that can boost credibility is the topic at Davos
Board
4 MIN.

CEOs choose people development and management as their number 1 priority in 2025

An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing

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CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025

artificial intelligence

IA que pode reforçar a credibilidade é tema em Davos
curated by ANK
3 MIN.

AI that can boost credibility is the topic at Davos

Transparency, ethics and responsibility are factors as important as technological innovation, say representatives of the World Economic Forum

Reputation Feed Writing

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Compliance digital impulsiona a inovação responsável
Article
3 MIN.

Digital compliance drives responsible innovation

Cybersecurity, personal data protection and ethical and responsible use of AI are fundamental to advancing the technological revolution

By Rony Vainzof

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Qual será sua reputação na era da Inteligência Artificial?
Article
4 MIN.

What will your reputation be in the age of Artificial Intelligence?

Pros and cons of new technology affect us all and how regulation can make it beneficial in Brazil

By Carol Conway

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Scarlett Johansson esquenta debate ético em torno de IA generativa
Board
2 MIN.

Scarlett Johansson heats up ethical debate around generative AI

Actress claims that ChatGPT's talking robot imitated her voice, and OpenAI announces model suspension

Reputation Feed Writing

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Confortável na zona de desconforto
Article
3 MIN.

Comfortable in the discomfort zone

Lessons from record holders in marathons that apply to professional journalism and as a reflection for leaders in times of transformation

By Anik Suzuki

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Tecnologia entre benefícios e riscos à reputação
Article
3 MIN.

Technology between benefits and risks to reputation

Companies must protect customer data and ensure the best possible use of solutions

By Leandro Balbinot read more
Avanço da Inteligência Artificial acende debate sobre riscos à reputação
Board
7 MIN.

Advancement of Artificial Intelligence sparks debate on reputational risks

Experts warn of the necessary care in the use of the technological tool by companies

Reputation Feed Writing read more
Inteligência Artificial cria alertas para a reputação de empresas e líderes
Article
3 MIN.

Artificial Intelligence creates alerts for the reputation of companies and leaders

ChatGPT provokes reflection on the limits of its use and the risks for companies and their leaders

By Renata Afonso read more

OTHERS PUBLICATIONS

artificial intelligence
3 MIN.
IA que pode reforçar a credibilidade é tema em Davos
AI that can boost credibility is the topic at Davos
Transparency, ethics and responsibility are factors as important as technological innovation, say representatives of the World Economic Forum

Reputation Feed Writing
artificial intelligence
3 MIN.
Conflitos e mudanças climáticas são maiores riscos globais em 2025
Conflicts and climate change are the biggest global risks in 2025
World Economic Forum report brings together research with more than 900 leaders and perspectives for the short and long term

Reputation Feed Writing
artificial intelligence
4 MIN.
O que ler para se atualizar sobre nosso tempo
What to read to stay up to date with our times
Five book tips to help you enter 2025 understanding the transformations

Reputation Feed Writing
artificial intelligence
2 MIN.
Sociedade constrangida
constrained society
Current labels do not account for the complexity of thought and ideas, created to inhibit people's more active participation

By Anik Suzuki
artificial intelligence
3 MIN.
Deepfakes e riscos à reputação empresarial
Deepfakes and risks to corporate reputation
Generative AI can bring new digital threats to companies in their relationships with customers and suppliers

Eduardo Felipe Matias
artificial intelligence
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
artificial intelligence
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
artificial intelligence
11 MIN.
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Miguel Setas: “Reputation, before being a risk, is an asset”
President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt
artificial intelligence
3 MIN.
Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil
Dell's reputation is the founder's personal reputation, says company president in Brazil
Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt
artificial intelligence
6 MIN.
Líder transformador conecta empresas tradicionais ao novo mundo
Transformative leader connects traditional companies to the new world
Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

artificial intelligence
11 MIN.
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
artificial intelligence
6 MIN.
Reputação, para o consumidor, é confiabilidade
Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta
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