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sustainable management

  • Who we are
  • "The CEO's main mission is not to maximize results, it is to perpetuate the company", says Fábio Barbosa
Board
4 MIN.

Reputation is a topic in agribusiness

Experts debate at the Global Agribusiness Festival in SP how the sector can ensure an image that lives up to its importance

Clovis Malta and Mariana Azevedo

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Reputação é tema do agronegócio

sustainable management

“Principal missão do CEO não é maximizar resultado, é perenizar a empresa”, diz Fábio Barbosa
Interview
11 MIN.

"The CEO's main mission is not to maximize results, it is to perpetuate the company", says Fábio Barbosa

One of the pioneers of corporate sustainability in the country, currently at the head of Natura & Co, says that acting based on the ESG agenda is irreversible and strategic

Christianne Schmitt read more

OTHERS PUBLICATIONS

sustainable management
8 MIN.
Atitude na entrega do cuidado impacta a reputação, diz VP de Pessoas da Amil
Attitude in delivering care impacts reputation, says Amil's VP of People
Ricardo Burgos highlights that people's agenda is part of the strategic planning of the health insurance company

Christianne Schmitt
sustainable management
8 MIN.
Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Reputation is the company's and the person's, says Aegea's VP of People Management
Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt
sustainable management
3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
sustainable management
3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
sustainable management
4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
sustainable management
9 MIN.
Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Leonardo Linden: “Reputation is not an option, it is an operating license”
President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt
sustainable management
2 MIN.
Sociedade constrangida
constrained society
Current labels do not account for the complexity of thought and ideas, created to inhibit people's more active participation

By Anik Suzuki
sustainable management
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
sustainable management
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
sustainable management
6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
sustainable management
2 MIN.
Um espaço para valorizar quem lidera e inspira
A space to value those who lead and inspire
ANK launches Reputation Feed, a content platform created to encourage a culture of reputation in Brazil

By Anik Suzuki
sustainable management
11 MIN.
Gestão de risco reputacional: tudo o que você precisa saber
Reputational Risk Management: Everything You Need to Know
Reputational risk management is a process of controlling and preventing threats to reputation. By dedicating time and energy to this topic, with the help of specialized consultancy, companies increase their resilience, ensure competitive advantage and promote long-term sustainability.

Reputation Feed Writing
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