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communication strategy

  • Who we are
  • Reputation crises are more frequent, says CEO of ANK Reputation
Interview
8 MIN.

Attitude in delivering care impacts reputation, says Amil's VP of People

Ricardo Burgos highlights that people's agenda is part of the strategic planning of the health insurance company

Christianne Schmitt

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Atitude na entrega do cuidado impacta a reputação, diz VP de Pessoas da Amil

communication strategy

Crises de reputação estão mais frequentes, diz CEO da ANK Reputation
curated by ANK
3 MIN.

Reputation crises are more frequent, says CEO of ANK Reputation

Anik Suzuki comments in an interview on the priority fronts of leaders for 2025 identified in a survey

Reputation Feed Writing

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“Reputação você constrói fazendo, mas também falando
Interview
6 MIN.

“You build a reputation by doing, but also by talking”

Grazielle Parenti, VP of Sustainability at Syngenta, highlights the power of communication to enhance positive perception and promote engagement

Christianne Schmitt

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OTHERS PUBLICATIONS

communication strategy
8 MIN.
Cenário instável inspira cautela nos negócios, mas crise é descartada
Unstable scenario inspires caution in business, but crisis is ruled out
Financial costs for companies increase with global uncertainty associated with a scenario of lower growth and higher interest rates, economists predict

Christianne Schmitt
communication strategy
3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
communication strategy
3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
communication strategy
3 MIN.
Crises de reputação estão mais frequentes, diz CEO da ANK Reputation
Reputation crises are more frequent, says CEO of ANK Reputation
Anik Suzuki comments in an interview on the priority fronts of leaders for 2025 identified in a survey

Reputation Feed Writing
communication strategy
4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
communication strategy
3 MIN.
IA que pode reforçar a credibilidade é tema em Davos
AI that can boost credibility is the topic at Davos
Transparency, ethics and responsibility are factors as important as technological innovation, say representatives of the World Economic Forum

Reputation Feed Writing
communication strategy
9 MIN.
Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Leonardo Linden: “Reputation is not an option, it is an operating license”
President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt
communication strategy
4 MIN.
O que ler para se atualizar sobre nosso tempo
What to read to stay up to date with our times
Five book tips to help you enter 2025 understanding the transformations

Reputation Feed Writing
communication strategy
2 MIN.
Sociedade constrangida
constrained society
Current labels do not account for the complexity of thought and ideas, created to inhibit people's more active participation

By Anik Suzuki
communication strategy
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
communication strategy
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
communication strategy
9 MIN.
Luciana Ribeiro: “Sou investidora do clima”
Luciana Ribeiro: “I am a climate investor”
eB Capital partner strengthens reputational leadership journey by looking at opportunities in the transition to a low-carbon economy

Christianne Schmitt
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