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strategy

  • Who we are
  • Dell's reputation is the founder's personal reputation, says company president in Brazil
Interview
6 MIN.

Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them

Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha

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Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las

strategy

Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil
Interview
3 MIN.

Dell's reputation is the founder's personal reputation, says company president in Brazil

Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt

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A nova abordagem dos conselhos de administração sobre o impacto da reputação
Article
2 MIN.

Boards' New Approach to Reputation Impact

Strategic forums begin to address the issue in a more explicit and systematic way

By Andiara Petterle read more
Como o estilo de decisão pode se refletir na reputação do líder
Board
5 MIN.

How the decision style can be reflected in the reputation of the leader

Discover among 5 profiles – adventurer, detective, listener, thinker and visionary – which one is closest to yours

Reputation Feed Writing
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Por que reputação é estratégica em momentos difíceis
Board
5 MIN.

Why reputation is strategic in tough times

Crises are part of the trajectory of companies, but those with a strong reputation survive and grow

Lucia Ritzel read more
O que você precisa saber sobre ameaças reputacionais para proteger sua empresa
Board
3 MIN.

What you need to know about reputational threats to protect your business

Preventive measures and contingency plans are strategic

Reputation Feed Writing read more
Frio na barriga, brilho nos olhos e a alegria de contar histórias de reputação
Article
2 MIN.

Butterflies in your stomach, twinkle in your eyes and the joy of telling reputation stories

Reputation Feed content platform encourages reputation culture in the country

By Christianne Schmitt read more

OTHERS PUBLICATIONS

strategy
2 MIN.
ArcelorMittal é a Empresa do Ano, segundo anuário
ArcelorMittal is the Company of the Year, according to the yearbook
Época Negócios 360º also chose the best in 24 sectors

Reputation Feed Writing
strategy
11 MIN.
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Miguel Setas: “Reputation, before being a risk, is an asset”
President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt
strategy
3 MIN.
Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil
Dell's reputation is the founder's personal reputation, says company president in Brazil
Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt
strategy
6 MIN.
Líder transformador conecta empresas tradicionais ao novo mundo
Transformative leader connects traditional companies to the new world
Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

strategy
11 MIN.
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
strategy
6 MIN.
Reputação, para o consumidor, é confiabilidade
Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta
strategy
6 MIN.
Silvio Santos, a arte da comunicação e o legado de um visionário
Silvio Santos, the art of communication and the legacy of a visionary
Due to his charisma, empathy and innovative ideas, executed with passion, work and dedication, the businessman was always ahead of his time.

Clovis Malta
strategy
9 MIN.
“Reputação é um ativo fundamental para a saúde do negócio”
“Reputation is a fundamental asset for the health of the business”
César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt
strategy
3 MIN.
Hora de abrir o guarda-chuva reputacional para mitigar problemas
Time to open the reputational umbrella to mitigate problems
Burberry faces poor results, fires CEO and brand value falls

By Christianne Schmitt
strategy
8 MIN.
Docile, uma receita familiar que ganha o mundo
Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countries

Christianne Schmitt
strategy
5 MIN.
As empresas, seus líderes e as eleições 2024
Companies, their leaders and the 2024 elections
ANK guidelines for image and reputation risk management in the electoral context

Reputation Feed Writing
strategy
14 MIN.
“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”
Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt
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