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elections2024

  • Who we are
  • Think carefully before taking a position so as not to fall into the interests of the electoral game
Board
4 MIN.

CEOs choose people development and management as their number 1 priority in 2025

An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing

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CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025

elections2024

Pense bem antes de se posicionar para não cair nos interesses do jogo eleitoral
One to One
4 MIN.

Think carefully before taking a position so as not to fall into the interests of the electoral game

Companies and leaders have more to lose when they risk their reputation with heated demonstrations; the recommendation is to evaluate whether it is really worth it

By Anik Suzuki

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OTHERS PUBLICATIONS

elections2024
4 MIN.
O que ler para se atualizar sobre nosso tempo
What to read to stay up to date with our times
Five book tips to help you enter 2025 understanding the transformations

Reputation Feed Writing
elections2024
2 MIN.
Sociedade constrangida
constrained society
Current labels do not account for the complexity of thought and ideas, created to inhibit people's more active participation

By Anik Suzuki
elections2024
3 MIN.
Deepfakes e riscos à reputação empresarial
Deepfakes and risks to corporate reputation
Generative AI can bring new digital threats to companies in their relationships with customers and suppliers

Eduardo Felipe Matias
elections2024
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
elections2024
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
elections2024
2 MIN.
ArcelorMittal é a Empresa do Ano, segundo anuário
ArcelorMittal is the Company of the Year, according to the yearbook
Época Negócios 360º also chose the best in 24 sectors

Reputation Feed Writing
elections2024
11 MIN.
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Miguel Setas: “Reputation, before being a risk, is an asset”
President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt
elections2024
3 MIN.
Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil
Dell's reputation is the founder's personal reputation, says company president in Brazil
Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt
elections2024
6 MIN.
Líder transformador conecta empresas tradicionais ao novo mundo
Transformative leader connects traditional companies to the new world
Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

elections2024
11 MIN.
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
elections2024
6 MIN.
Reputação, para o consumidor, é confiabilidade
Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta
elections2024
6 MIN.
Silvio Santos, a arte da comunicação e o legado de um visionário
Silvio Santos, the art of communication and the legacy of a visionary
Due to his charisma, empathy and innovative ideas, executed with passion, work and dedication, the businessman was always ahead of his time.

Clovis Malta
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