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reputation crisis

  • Who we are
  • Starbucks changes CEO to tackle brand crisis
Board
4 MIN.

CEOs choose people development and management as their number 1 priority in 2025

An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing

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CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025

reputation crisis

Starbucks troca de CEO para enfrentar crise da marca
Board
3 MIN.

Starbucks changes CEO to tackle brand crisis

Shares of the coffee chain rise almost 25% with the announcement of Brian Niccol, until then head of Chipotole, to lead the company

Reputation Feed Writing

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Por que não recomendo estratégias “bélicas” na gestão de crise
One to One
2 MIN.

Why I don’t recommend “warlike” strategies in crisis management

Warnings about the impacts of this path for facing crises and defending companies

Anik Suzuki

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Crises de reputação que marcaram 2023
Board
6 MIN.

Reputation crises that marked 2023

Retrospect shows which topics should be on leaders' radar in 2024 to preserve their own legacy and that of the companies they represent

Reputation Feed Writing

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OTHERS PUBLICATIONS

reputation crisis
3 MIN.
Crises de reputação estão mais frequentes, diz CEO da ANK Reputation
Reputation crises are more frequent, says CEO of ANK Reputation
Anik Suzuki comments in an interview on the priority fronts of leaders for 2025 identified in a survey

Reputation Feed Writing
reputation crisis
3 MIN.
IA que pode reforçar a credibilidade é tema em Davos
AI that can boost credibility is the topic at Davos
Transparency, ethics and responsibility are factors as important as technological innovation, say representatives of the World Economic Forum

Reputation Feed Writing
reputation crisis
3 MIN.
Conflitos e mudanças climáticas são maiores riscos globais em 2025
Conflicts and climate change are the biggest global risks in 2025
World Economic Forum report brings together research with more than 900 leaders and perspectives for the short and long term

Reputation Feed Writing
reputation crisis
4 MIN.
O que ler para se atualizar sobre nosso tempo
What to read to stay up to date with our times
Five book tips to help you enter 2025 understanding the transformations

Reputation Feed Writing
reputation crisis
2 MIN.
Sociedade constrangida
constrained society
Current labels do not account for the complexity of thought and ideas, created to inhibit people's more active participation

By Anik Suzuki
reputation crisis
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
reputation crisis
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
reputation crisis
11 MIN.
Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Miguel Setas: “Reputation, before being a risk, is an asset”
President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt
reputation crisis
3 MIN.
Reputação da Dell é a reputação pessoal do fundador, diz presidente da empresa no Brasil
Dell's reputation is the founder's personal reputation, says company president in Brazil
Diego Puerta states that the brand image is based on the relationship with customers and the quality and consistency of delivery

Christianne Schmitt
reputation crisis
6 MIN.
Líder transformador conecta empresas tradicionais ao novo mundo
Transformative leader connects traditional companies to the new world
Transitioning from one model to another requires self-awareness, new behaviors, skills and strategies on how to apply them, says author of book on the changes

Clovis Malta

reputation crisis
11 MIN.
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
reputation crisis
6 MIN.
Reputação, para o consumidor, é confiabilidade
Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta
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