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consumer

  • Who we are
  • Consumer seeks brands with purpose and their extensions in experiences, says CEO of Track&Field
Article
3 MIN.

Emily is good for Paris

Change of setting of famous streaming series, considered positive for the image and reputation of the City of Lights, causes dispute between European authorities

By Mariana Mondini

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Emily faz bem para Paris

consumer

Consumidor busca marcas com propósito e suas extensões em experiências, diz CEO da Track&Field
Interview
10 MIN.

Consumer seeks brands with purpose and their extensions in experiences, says CEO of Track&Field

Co-founder of the sports fashion company, Fred Wagner takes a look at the new times and the relationship with customers

Christianne Schmitt and Lucia Ritzel read more

OTHERS PUBLICATIONS

consumer
6 MIN.
Silvio Santos, a arte da comunicação e o legado de um visionário
Silvio Santos, the art of communication and the legacy of a visionary
Due to his charisma, empathy and innovative ideas, executed with passion, work and dedication, the businessman was always ahead of his time.

Clovis Malta
consumer
4 MIN.
Pense bem antes de se posicionar para não cair nos interesses do jogo eleitoral
Think carefully before taking a position so as not to fall into the interests of the electoral game
Companies and leaders have more to lose when they risk their reputation with heated demonstrations; the recommendation is to evaluate whether it is really worth it

By Anik Suzuki
consumer
9 MIN.
“Reputação é um ativo fundamental para a saúde do negócio”
“Reputation is a fundamental asset for the health of the business”
César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt
consumer
3 MIN.
Hora de abrir o guarda-chuva reputacional para mitigar problemas
Time to open the reputational umbrella to mitigate problems
Burberry faces poor results, fires CEO and brand value falls

By Christianne Schmitt
consumer
8 MIN.
Docile, uma receita familiar que ganha o mundo
Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countries

Christianne Schmitt
consumer
5 MIN.
As empresas, seus líderes e as eleições 2024
Companies, their leaders and the 2024 elections
ANK guidelines for image and reputation risk management in the electoral context

Reputation Feed Writing
consumer
14 MIN.
“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”
Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt
consumer
4 MIN.
Crise climática no RS
Climate crisis in RS
A set of recommendations from ANK Reputation helps companies and leaders to guide internal teams, as well as their institutional positioning, during the moment of crisis that the State is experiencing.
consumer
6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
consumer
2 MIN.
CEIBS, de Xangai, tem melhor MBA Executivo do mundo em 2024
Shanghai’s CEIBS has the world’s best Executive MBA in 2024
Financial Times ranking of 100 names does not include any business schools from Brazil, but the program that appears in 13th place is also offered in the country

Reputation Feed Writing
consumer
3 MIN.
Compliance digital impulsiona a inovação responsável
Digital compliance drives responsible innovation
Cybersecurity, personal data protection and ethical and responsible use of AI are fundamental to advancing the technological revolution

By Rony Vainzof
consumer
2 MIN.
Por que não recomendo estratégias “bélicas” na gestão de crise
Why I don’t recommend “warlike” strategies in crisis management
Warnings about the impacts of this path for facing crises and defending companies

Anik Suzuki
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