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CEO

  • Who we are
  • Miguel Setas: “Reputation, before being a risk, is an asset”
Board
7 MIN.

4 points for strategic people management that generates reputation and value

A summary of the series of interviews with HR leaders from large companies in the country

Reputation Feed Writing

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CEO

Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Interview
11 MIN.

Miguel Setas: “Reputation, before being a risk, is an asset”

President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt

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Consumidor busca marcas com propósito e suas extensões em experiências, diz CEO da Track&Field
Interview
10 MIN.

Consumer seeks brands with purpose and their extensions in experiences, says CEO of Track&Field

Co-founder of the sports fashion company, Fred Wagner takes a look at the new times and the relationship with customers

Christianne Schmitt and Lucia Ritzel read more
Alexandre Silva:
Interview
9 MIN.

Alexandre Silva: “You don't buy reputation or build it overnight. You have to earn it”

Chairman of the Board of Directors of Embraer talks about the importance of reputation for companies and their stakeholders

Lucia Ritzel

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Pedro Parente: Reputação impacta em tudo o que é relevante para a empresa
Interview
9 MIN.

Pedro Parente: Reputation impacts everything that is relevant to the company

Manager of large companies and former minister opens series of interviews about prospects for Brazil and the role of reputation in boosting companies and the economy

Anik Suzuki, Christianne Schmitt and Lucia Ritzel

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Potencialize a reputação nas redes sem cair em armadilha
Board
3 MIN.

Boost reputation on networks without falling into a trap

Greater exposure brought risks, but the idea of being left out does not fit in a world in which everyone has a virtual life and personality

Mariana Azevedo read more

OTHERS PUBLICATIONS

CEO
3 MIN.
O agro tem muito mais a noticiar
Agriculture has much more to report
There are still bridges to be built, and both the press and agribusiness have room to move forward to generate knowledge and recognition.

By Anik Suzuki
CEO
4 MIN.
Reputação é tema do agronegócio
Reputation is a topic in agribusiness
Experts debate at the Global Agribusiness Festival in SP how the sector can ensure an image that lives up to its importance

Clovis Malta and Mariana Azevedo
CEO
9 MIN.
Liderança é a principal responsável pela reputação da empresa, diz líder de pessoas do Magalu
Leadership is the main factor responsible for the company's reputation, says Magalu's people leader
Connection with the purpose and virtuous circle of culture are experienced in the retailer, where people are the essence of the business, says Patricia Pugas

Christianne Schmitt
CEO
8 MIN.
Atitude na entrega do cuidado impacta a reputação, diz VP de Pessoas da Amil
Attitude in delivering care impacts reputation, says Amil's VP of People
Ricardo Burgos highlights that people's agenda is part of the strategic planning of the health insurance company

Christianne Schmitt
CEO
8 MIN.
Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Reputation is the company's and the person's, says Aegea's VP of People Management
Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt
CEO
3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
CEO
3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
CEO
4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
CEO
9 MIN.
Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Leonardo Linden: “Reputation is not an option, it is an operating license”
President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt
CEO
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
CEO
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
CEO
6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
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