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CEO

  • Who we are
  • Miguel Setas: “Reputation, before being a risk, is an asset”
curated by ANK
2 MIN.

ArcelorMittal is the Company of the Year, according to the yearbook

Época Negócios 360º also chose the best in 24 sectors

Reputation Feed Writing

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ArcelorMittal é a Empresa do Ano, segundo anuário

CEO

Miguel Setas: “Reputação, antes de ser um risco, é um ativo”
Interview
11 MIN.

Miguel Setas: “Reputation, before being a risk, is an asset”

President of the mobility infrastructure giant, which impacts 100 million people per year, considers reputation an important topic on the agenda of the company's entire value chain

Christianne Schmitt

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Consumidor busca marcas com propósito e suas extensões em experiências, diz CEO da Track&Field
Interview
10 MIN.

Consumer seeks brands with purpose and their extensions in experiences, says CEO of Track&Field

Co-founder of the sports fashion company, Fred Wagner takes a look at the new times and the relationship with customers

Christianne Schmitt and Lucia Ritzel read more
Alexandre Silva:
Interview
9 MIN.

Alexandre Silva: “You don't buy reputation or build it overnight. You have to earn it”

Chairman of the Board of Directors of Embraer talks about the importance of reputation for companies and their stakeholders

Lucia Ritzel

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Pedro Parente: Reputação impacta em tudo o que é relevante para a empresa
Interview
9 MIN.

Pedro Parente: Reputation impacts everything that is relevant to the company

Manager of large companies and former minister opens series of interviews about prospects for Brazil and the role of reputation in boosting companies and the economy

Anik Suzuki, Christianne Schmitt and Lucia Ritzel

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Potencialize a reputação nas redes sem cair em armadilha
Board
3 MIN.

Boost reputation on networks without falling into a trap

Greater exposure brought risks, but the idea of being left out does not fit in a world in which everyone has a virtual life and personality

Mariana Azevedo read more

OTHERS PUBLICATIONS

CEO
11 MIN.
Ivan Monteiro: “A reputação aumenta ou diminui a competitividade da sua empresa”
Ivan Monteiro: “Reputation increases or decreases the competitiveness of your company”
President of Eletrobras says that reputation is not linked to a CPF, but to all company employees, without exception

Christianne Schmitt
CEO
6 MIN.
Reputação, para o consumidor, é confiabilidade
Reputation, for the consumer, is reliability
What customers least tolerate when faced with a problem is realizing that the company seems distant, says co-founder and CEO of Reclame Aqui

Clovis Malta
CEO
6 MIN.
Silvio Santos, a arte da comunicação e o legado de um visionário
Silvio Santos, the art of communication and the legacy of a visionary
Due to his charisma, empathy and innovative ideas, executed with passion, work and dedication, the businessman was always ahead of his time.

Clovis Malta
CEO
4 MIN.
Pense bem antes de se posicionar para não cair nos interesses do jogo eleitoral
Think carefully before taking a position so as not to fall into the interests of the electoral game
Companies and leaders have more to lose when they risk their reputation with heated demonstrations; the recommendation is to evaluate whether it is really worth it

By Anik Suzuki
CEO
9 MIN.
“Reputação é um ativo fundamental para a saúde do negócio”
“Reputation is a fundamental asset for the health of the business”
César Bochi, CEO of Banco Cooperativo Sicredi, explains why reputation and culture management are strategic for the institution

Christianne Schmitt
CEO
3 MIN.
Hora de abrir o guarda-chuva reputacional para mitigar problemas
Time to open the reputational umbrella to mitigate problems
Burberry faces poor results, fires CEO and brand value falls

By Christianne Schmitt
CEO
8 MIN.
Docile, uma receita familiar que ganha o mundo
Docile, a family recipe that conquers the world
The Paris Olympics is the next stop for the candy and sweets company created by brothers Ricardo, Fernando and Alexandre Heineck, in Lajeado (RS), already present in more than 80 countries

Christianne Schmitt
CEO
5 MIN.
As empresas, seus líderes e as eleições 2024
Companies, their leaders and the 2024 elections
ANK guidelines for image and reputation risk management in the electoral context

Reputation Feed Writing
CEO
14 MIN.
“Reputação é um dos elementos mais importantes, se não o mais importante, na matriz de risco das empresas
“Reputation is one of the most important elements, if not the most important, in a company’s risk matrix”
Andiara Petterle, management advisor specializing in digital transformation and governance, points out spaces for evolution in management and the board to face global challenges, reputational risks and strengthen company value

Christianne Schmitt
CEO
4 MIN.
Crise climática no RS
Climate crisis in RS
A set of recommendations from ANK Reputation helps companies and leaders to guide internal teams, as well as their institutional positioning, during the moment of crisis that the State is experiencing.
CEO
6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
CEO
2 MIN.
CEIBS, de Xangai, tem melhor MBA Executivo do mundo em 2024
Shanghai’s CEIBS has the world’s best Executive MBA in 2024
Financial Times ranking of 100 names does not include any business schools from Brazil, but the program that appears in 13th place is also offered in the country

Reputation Feed Writing
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