branding

  • Who we are
  • What makes the Porsche brand translate into a dream
Interview
9 MIN.

Leadership is the main factor responsible for the company's reputation, says Magalu's people leader

Connection with the purpose and virtuous circle of culture are experienced in the retailer, where people are the essence of the business, says Patricia Pugas

Christianne Schmitt

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Liderança é a principal responsável pela reputação da empresa, diz líder de pessoas do Magalu

branding

O que faz a marca Porsche se traduzir em sonho
curated by ANK
6 MIN.

What makes the Porsche brand translate into a dream

Harvard researcher explains what strengthens the reputation of the automaker's cars and how customer desires are transformed into a unique experience

Clovis Malta

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As marcas mais valiosas do Brasil em 2024
curated by ANK
2 MIN.

The most valuable brands in Brazil in 2024

Itaú leads the ranking, and the Top 50 combined total US$ 82.801 billion

Reputation Feed Writing

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