Gone are the first 40 days of the year, and we're still hearing predominantly about political and economic uncertainties, institutional and social crises, negative prognoses and “good luck” wishes from those who lost a friend but didn't miss the joke.
Particularly, I believe that part of the responsibility of those who influence and develop the market – companies and entrepreneurs, institutions, executives, leaders and opinion makers, among other groups – is also to generate optimism and favorability. After all, as we all know, expectations matter, and the economy thrives on that too.
But, returning to our days of uncertainty, I currently see companies divided into two groups: those that have reduced speed, focused on cost management, while awaiting greater clarity in the internal and external scenario; and a smaller group, who noticed the competition pulling the handbrake and decided to take the opportunity to do the opposite, accelerate.
In the rationale of these companies, which consider uncertainty a hallmark of our time and, therefore, will not wait for calm in Brazil or for global stability, is the conviction of the enormous opportunity that opens up when competition slows down. And I cannot agree more: now is the time to get ahead, to strengthen your reputation, to position yourself, to differentiate yourself and to communicate, communicate, communicate. Aim for pole position and don't stop until you get there. Don't outsource your business and career growth and advancement to third parties or to issues you have no control over. Strengthen and inspire the team. Invest. Investigate. Develop the strategies and focus on getting them off the ground.
In times of uncertainty, starting first and focusing on execution are essential to be on the podium. And, after all, whoever is in it has the best view of what lies ahead.
Anik Suzuki is CEO of ANK Reputation
anik@ankreputation.com.br
*Article published on LinkedIn on February 8, 2023
