“In times of greater economic difficulty, everyone looks to those who have more value and credibility”, says Aod
The banking crisis was triggered first by the collapse of the Americans SVB and Signature and, later, by the collapse of Credit Suisse, bought by its rival, UBS, in an attempt by the authorities to rescue the growing loss of deposits and the confidence of the centenary bank. Swiss, brings yet another component in this complex global scenario of inflation and high interest rates and the expectation of a recession.
To explain this crisis and its impact on the economy and institutions and, in particular, how it affects the reputation of companies, the Reputation Feed invited economist Aod Cunha. Director of six companies and independent member of the Investor Committee of the SP Ventures fund, Aod sheds light on the topic:
“You can't go wrong with the theme of reputation. When you have a very big mistake from a reputational point of view, it erodes values.”
“You can't go wrong with the theme of reputation. A name is built over a long period of time. When you have a big error from a reputational point of view, you don't take care of the image, this damage is very serious, because it erodes what is most relevant to the company, which are the values on which it was created, which it is based on. relates to its stakeholders, its customers, its employees. In times of greater economic difficulty, everyone looks to those who have more value and credibility”, he evaluates.
Christianne Schmitt is editor of the Reputation Feed
christianne.schmitt@ankreputation.com.br
