ANK Reputation study published in Forbes

Businesspeople, C-Level executives and organizational and career consultancies analyze aspects of the survey on senior leadership priorities for 2025

Reputation Feed Writing

Art about photo: Laura Rinaldi / Reputation Feed

A Forbes magazine released, this Wednesday (5/2), results of the survey “Senior leadership priorities for 2025”, a study carried out by ANK Reputation based on interviews with 117 executives who lead companies operating in Brazil in 13 major sectors.

In the text written by reporter Mariana Krunfli, businesspeople and C-Level leaders, as well as representatives of relevant organizational and career consultancies, analyze some aspects of the study, contributing to the deepening of several points of the survey.

People development, technological updates and digital transformation, the areas that are considered urgent by leaders at the top of organizations' management, according to the survey, were also highlighted in the text. The article also notes that this year's agenda will also prioritize reputation and brand, M&A processes or the search for investors and restructuring.

Download the full report

The text also includes data that confirms the feeling of the leaders interviewed by ANK Reputation has a global connection. A Gartner report, based on interviews with more than 1,000 HR professionals in 60 countries, indicated that people and leadership development is among the main trends.

The article reinforces that expectations are positive, but that there are challenges. Rodrigo Araújo, president of Korn Ferry in Brazil, told the website that senior leaders need to be better prepared to face the transformations in the workplace. Paulo Dias, executive director at Page Executive, warned that leaders who invest in agile solutions tend to improve the corporate environment, contributing to rapid responses to market changes and customer expectations.

. Click here to read the article.


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