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marketing and reputation

  • Who we are
  • Trust makes money and generates brand loyalty
Board
4 MIN.

Reputation is a topic in agribusiness

Experts debate at the Global Agribusiness Festival in SP how the sector can ensure an image that lives up to its importance

Clovis Malta and Mariana Azevedo

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Reputação é tema do agronegócio

marketing and reputation

Confiança rentabiliza e gera fidelização à marca
Board
2 MIN.

Trust makes money and generates brand loyalty

Three questions for Nailê Rocha, general manager of Shopping Iguatemi Porto Alegre

Reputation Feed Writing

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Reputação, estratégia e ações de uma marca devem ser percebidas todo o tempo
Board
3 MIN.

A brand’s reputation, strategy and actions must be perceived at all times

Luciana Iodice, CMO of Privalia Brasil, answers three questions about trust

Reputation Feed Writing

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Reputação se constrói através da relação de confiança com os públicos
Board
3 MIN.

Reputation is built through relationships of trust with audiences

Three questions about trust for Cris Duclos, executive director of Marketing and Experience at Sicredi

Reputation Feed Writing

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OTHERS PUBLICATIONS

marketing and reputation
8 MIN.
Reputação é da empresa e é da pessoa, diz VP de Gestão de Pessoas da Aegea
Reputation is the company's and the person's, says Aegea's VP of People Management
Márcia Costa says that the challenge of developing, training and retaining is on the sanitation giant's daily agenda

Christianne Schmitt
marketing and reputation
3 MIN.
Reputação, o ativo invisível que faz toda a diferença
Reputation, the invisible asset that makes all the difference
A solid reputation that generates admiration and brings long-term results is essential in challenging years

By Thiago Coelho
marketing and reputation
3 MIN.
Pessoas, tecnologia e reputação na estratégia dos negócios
People, technology and reputation in business strategy
Companies and leaders that anticipate trends and act strategically have a competitive advantage

By Telmo Costa
marketing and reputation
4 MIN.
CEOs elegem o desenvolvimento e a gestão de pessoas como prioridade número 1 em 2025
CEOs choose people development and management as their number 1 priority in 2025
An unprecedented study by ANK Reputation shows companies' priority areas, the role of reputation in the organization's strategy, the biggest risks to business and what keeps senior leadership awake at night

Reputation Feed Writing
marketing and reputation
9 MIN.
Leonardo Linden: “Reputação não é opção, é uma licença de operação”
Leonardo Linden: “Reputation is not an option, it is an operating license”
President of Ipiranga, one of the country's main fuel distributors, says that risk monitoring is constant

Christianne Schmitt
marketing and reputation
2 MIN.
Sociedade constrangida
constrained society
Current labels do not account for the complexity of thought and ideas, created to inhibit people's more active participation

By Anik Suzuki
marketing and reputation
6 MIN.
Jorge Gerdau: as oportunidades não têm limite no Brasil, o que falta é a equação política para potencializá-las
Jorge Gerdau: opportunities are limitless in Brazil, what is missing is the political equation to maximize them
Businessman launches book with values that guided his career and built his reputation

Nuria Saldanha
marketing and reputation
6 MIN.
A força dos valores para a perenidade de uma empresa, na visão de Jorge Gerdau
The power of values for the sustainability of a company, in the view of Jorge Gerdau
Businessman discusses his search for excellence in an inspiring book for those who are leaders or want to become leaders

Clovis Malta
marketing and reputation
6 MIN.
John Elkington: líder corporativo tem papel político a desempenhar pelas agendas de sustentabilidade e de ESG
John Elkington: corporate leader has a political role to play for sustainability and ESG agendas
In an interview with Reputation Feed, creator of the sustainability tripod suggests measures to address the impact of climate change on business and the world

Christianne Schmitt
marketing and reputation
2 MIN.
Um espaço para valorizar quem lidera e inspira
A space to value those who lead and inspire
ANK launches Reputation Feed, a content platform created to encourage a culture of reputation in Brazil

By Anik Suzuki
marketing and reputation
3 MIN.
Risco à reputação: como conselhos de administração podem enfrentar ameaças digitais
Reputational risk: how boards can address digital threats
Advisors generally underestimate strategic role in cybersecurity, says Harvard Business Review analysis

Reputation Feed Writing
marketing and reputation
4 MIN.
Sustentabilidade fortalece reputação e impulsiona novos negócios
Sustainability strengthens reputation and drives new business
Randoncorp reaffirms ESG ambition at event with authorities, employees and partners

Reputation Feed Writing
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