One employer brand strengthens the organization's reputation, reduces costs for attracting and retaining talent, promotes greater employee engagement and directly impacts the company's results. Become a Employer branding or consolidating yourself as one requires strategy and discipline. One of these efforts is the using communication to connect with employees, as discussed in an article by Benjamin Laker, professor of leadership at Henley Business School, University of Reading, in Great Britain.
According to him, companies should focus not only on finding OHow to stimulate the best candidates positive interactions with employees at all stages of the employment relationship. “Communication is the key to creating these connections successfully”, he states, in a column published on the MIT Sloan Management Review website. “The way leaders communicate with potential and current employees can significantly impact its reputation as a place where people want to work,” adds the professor. This is because, he explains, having a culture that incorporates transparent and open communication is essential for building loyal and trusting relationships.
In the article titled Communication at the heart of positive employee relations, Laker also highlights that employees with communication skills are:
- More efficient, as they can express thoughts and emotions clearly;
- More prepared to develop discussions or negotiations with clients and co-workers, due to the ability to listen carefully, give accurate feedback and resolve conflicts;
- More loyal to the organization and integrated into the company culture, creating a more collaborative environment.
An important tool for attracting and retaining talent, communication it also plays a fundamental role in shutdown processes. The way companies handle layoffs, warns Laker, can also have a profound impact on their reputation and employee morale.
At this point, communication must be clear, honest and timely. In other words, affected employees must be notified in advance, and the reasons that led to their dismissal must be clearly explained. Furthermore, the company must offer support to those laid off. “By treating employees with respect and empathy, companies can minimize negative impacts and maintain a positive reputation”, he reinforces.
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